I'm looking for the different ways of increasing the QS of the landing pages I use. Is it really possible to reach the 10/10 (or 9 or 8). Any key ideas I have to follow?
It's not just your ctr that matters, it's your landing page as well. Google looks at the quality of where the traffic is going and that effects quality score as well.
There are several factors google look up to decide QS: Domain+campaign+account history Keyword+Ad+landing page relevancy and history keyword competition CTR landing page load time some other minor factor The most important of all the above is CTR (and still good CTR is important but you need the other factors also on your side).
Click rate is an important factor, but I have keywords with a click rate of 15% and a QS of 7, while other keywords have a click rate of 3% and a QS of 10. In my case, ad quality seems to have quite an impact on QS. And yes, landing page and account history are important as well.
Not sure if your doing this already maybe try a domain redirect...buy a domain relevant to your ad and redirect it to the landing page...Also make sure everything is relevant title, ad copy, URL etc...
I feel as if you can follow google's rules to the T, regarding QS, and still not be sucessful. For example, I have a landing page with 'Cleveland Widgets' in the title, the URL, the heading ETC, repeated throughout the page (not excessively) - and still only get a 5-7, sometimes less. I even have AdGroups split up so the particular term 'Cleveland Widget' is in the AdCopy... Coudl this be because of historical low'er CTR before i modified the landing page?
As explained in more details in the Adwords FAQ, QS is calculated by comparing the historical CTR of the keyword by all advertisers to your own. A standard deviation calculation is made, something all mathematicians are familiar with from which your QS is determined. It is also normalized by position. Create better ads that get clicked on more often and your QS will rise, as long as your keywords are relevant. You're basically trying to beat competitors with higher click rates.
you need to increase your back links with high quality site.this increase number of hits of your sites page.
Make ad group with 4-5 keywords. Place keywords in landing page title, meta tags, h1 tag etc, you will QS 10.
thank you santosh sharma, this is really great! . i forgot about the h1 tag and changed it from h3 to h1 and now everything is working fine. qs 1 to qs 8 . rep added
Yes.. its possible to have 10/10 QS.. have your adwords adgroup with limited KWs, have the most prominent KW in the ad title & description, Have the KW in H1 or H2 tag on the LP.... & then your CTR also needs to be good.
You are right , qs again fall to 1 don't know why , 2 month ago i used the same landing page and did well with it. at that time qs was more than 7 for all keywords. but now qs is low. reason: landing page quality poor. help me if possible.
Well, if you have a poor rating on the landing page, fix the landing page. The most common reason is having a bridge page. See Adwords policies. When you have a landing page that conforms with the policies and your keywords are relevant, all you have to do is increase your click rate. See Adwords FAQ.