How to Increase Quality Score of PPC Campaigns Keywords?

Hello Friend,


I want to Know about what is Quality Score of Keywords? and How to increase Quality Score of our keywords?
Is High Quality Score Keywords give u sell?

Thanks In Advance

 

The quality score is the relevancy of your keyword/ad/landing page to a user search query. QS is part of Ad Rank which determine your ads position and CPC. If you have better QS then your competitors you can be at first position with lower CPC bids.

 

It's very simple.

To increase the quality score of your keywords you need to:
1. make sure your ad and landing page both contain the keyword (or a close variation)
2. systematically optimize your ads to reach the highest CTR possible.

A simple way to look at it is to think as if QS is only about CTR (in truth it's mostly about CTR)
so if QS is low it means your CTR is lower than what Google expects of you.

Good luck!

 

Idan makes a good point that QS is mostly about CTR but in recent months Google has weighted the influence of the keywords on your landing page less. It is still a good practice to have the landing page the most relevant page on your site. In order to increase CTR, I always try more specific match type keywords such as phrase, exact, or using broad match modifiers. This prevents your ad from showing as often but increases the chances of it getting clicked when it does show. Last tip. Keep in mind your ads position. If you start your bid on the low end your ad may get impressions but few clicks if it is near the bottom which will lower your CTR thereby lowering your quality score.

 

DMC advide, you got it right but you have one mistake.

Google knows what CTR to expect from an advertiser at each position on each keyword.

So for example, for keyword X in position 1 you may have 10% CTR with 5 QS
and for the same keyword in position 7 you may have 1% CTR with 10 QS

Bottom line, you need to have better CTR than your competitors for that keyword in that position.

Cheers.

 

An interesting train of thought, but to be honest, I am not sure I completely understand what you are saying. The algorithms that Google uses for quality score are much more complex than I completely understand, so taking an ads position, the keyword, location, CTR and overall account quality scores, just to name a few, seems to me to be over complicating something that the average advertiser would be better off simplifying. haha. When I worked at Google in Ann Arbor, I had many discussions about this very topic and I think only the real tech heads out in California really understand it all.

 

It's a very simple concept actually.

Google can't expect an advertiser on position 1 and position 10 to have the same CTR right?

So what they do is use their historical data to determine what's the average CTR for each keyword on each position.

If your CTR is above the average you get a high QS and if it's below you get a poor QS.

Makes sense?

 

Yes, all that is correct, my fault, I was not understanding what you were saying. Yes historical data is why some keywords always have a low quality score no matter what you do. In my initial post I was only trying to state that if you bid too low and your ad is always in position 8 you will most likely have a lower CTR.

 

Quality score is the combimation of your keyword+your campaign page+ your add text. How relevant they are, your quality score is more and vice versa

 

This is only how Google calculates your initial quality score, from there on it's mostly about CTR

 

Idan is absolutely correct. Quality score is based on relevance. Clicks on your ad show it is relevant. Your keywords in your ad text help with initial quality score but as your ad runs longer CTR is the primary source for your quality score. While a 1% or higher click through rate is generally the bench mark, remember it depends on the historical data for a keyword as well. 1% might be good for selling shoes, but a bailbondsman historically might see 15-20% so a 1% would not be helpful to quality score in that situation.

 

Thanks Idan for Your Advice But I have also some Confusion

Means Keywords QS is are Higher then CTR will lower?

Thanks In Advance

 

I don't understand your question.

Try reading what I wrote again and let me know if still don't understand.

 

My Question is If my Keyword have better QS than Competitor Keywords So My CTR will Be Low or Not ?

 

Prabha, I think you might have misunderstood what Idan was saying, but to answer your question, if you have a higher QS than your competition it is usually the result of you having a higher CTR. But a higher CTR can come from a number of reasons. Maybe your ad is the first ad on the page, maybe your ad offers something for free, maybe the searcher recognizes your url. All of these things can lead to a higher CTR. The result of a higher CTR is usually a higher QS buy a high QS does not guarantee a high CTR.

I am not sure that answers your question.

 

Means same Position me and competitor have biding. but My QS is better than competitor than CTR will Higher than competitor. Right?

 

CTR stands for click through rate. There is no way to predict who will have a higher CTR. If you have a higher quality score than your competitor and you both bid the same, then you will have a higher ad position. Many times a higher ad position will mean a higher CTR but it is not always true. If you wish you can go to dmcadvice.com and schedule a consultation with me free of charge and I can try to better explain it.

 

Mean Higher QS. I will get higher ad position but CTR will Same right?

 

Prabha, CTR is not a score given. It is based on how many people click on your ad. If your ad shows 10 times and you receive 1 click you have a 10% CTR no matter what you bid or where your ad shows.

 

DMSAdvice.com sorry for my mistake. Misunderstanding between CTR and CPC. Thanks for clear my thought.
I want to know High QS With Higher ad Position are affect on CPC ?