How to increase quality score for a keywords?

Discussion in 'Google AdWords' started by Intepat, Dec 2, 2009.

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  1. #1
    Hello,

    I am using good adwords since 3 months. But I am not sure, how effective we can use to minimize the cost and increase click.

    I am targeting keywords such as patent, trademark, copyright, patent india etc.,

    I would like to know some tips.

    Thank you

    Senthil
     
    Intepat, Dec 2, 2009 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    It appears that your keywords are too broad, too generic. Because of that, searchers don't find your ads appealing to what they are searching for and therefore don't click. This in turn gives you a poor QS which makes you have to bid and pay more. Therefore, you must rethink your keywords and then work on your ads.
     
    Lucid Web Marketing, Dec 2, 2009 IP
  3. graxx30

    graxx30 Peon

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    #3
    The main factor that influences quality score is CTR - don't listen to people who say that it's landing page, it's a minor factor and will only really influence if there are some redirects or obvious big problems.

    High CTR = High Quality score in most cases.
     
    graxx30, Dec 2, 2009 IP
  4. olalala

    olalala Peon

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    #4
    it depend on CTR ( it depend on keyword, ads); landing page
     
    olalala, Dec 2, 2009 IP
  5. Carlx

    Carlx Active Member

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    Carlx, Dec 3, 2009 IP