I have a few websites and sell a few products and know I could be making much more money but I just don't know how/where to advertise and my website designs are quite poor which doesn't help. My main website is for both an online ebay auction sniping service as well as a downloadable software that does the same. This website is horribly designed but still the one that makes me the most money. I also sell the same items on eBay and about 60% of the sales are from my website and the rest from ebay. I also made my own affiliate program where I offer 50% of referred sales but never made much from that. I tried advertising on Google and it always costs me much more in advertising than the sales it brings me so for now most sales are from people finding my website in internet searches. My 2nd website is for a high volume color printing service with prices as low as 5-10 times cheaper per page than major copy centers (my prices start at 4.5 cents per color page) so I know it has a lot of potential and I have many repeat customers but orders are fairly rare, maybe a few per month at the best. Again I also list this on ebay and all my sales other than repeats (which go through the website) come from eBay. Another small business I have is selling a recipe/health book I wrote and self publish/print/bind myself. Sales were very low the past few years but recently have been selling 10 or more per month. I sell this on ebay only but think it would be worth making a website for it. Can anyone give me tips and advice on increasing my sales for all of these? Thanks
For certain search terms I'm the 2nd result, for others I'm a few pages away. I keep reading about SEO but have no idea what it involves doing or how to do it. Where can I read about how to SEO?
You can do a google search on seo and look for some introductions to what it is. Then, keep reading up on it and take notes 'cause you probably won't find a complete guide in any one place. As you discover new "optimization" techniques, you can check if they are in place on your website/blog.
I have an article about this on my website, you can view it here: http://www.moneybooksfree.com/?p=605 I am not sure if this will help you or not.
Don't get tied up with how your site looks. There's some butt ugly sites out there making tonnes of money. SEO is vital unless you're prepared to use paid forms of traffic such as PPC or stumbleupon. Google has millions of sites on SEO. I recommend you outsource your link building as soon as you are able as it is very boring & time consuming. Good luck!
Your link building can include from article writing, forum profile links, blogging, video... etc... that all point back to your site (directly or indirectly). Building these yourself can be done, but take a lot of time to do, so is best left to others who can do it quickly & for a good price (depending where you go). You should also check your onpage seo is set up correctly, i.e. keywords etc.
BTW, regarding your book. Have you tried create space? Amazon will take care of all the printing/binding etc. and you will reap the benefits of their huge traffic.
Be VERY VERY of paying linking services! I have had clients literally crying, either from getting ripped off to ending up in the "bad neighborhoods"
Also, while looks arent everything - some landing page tweaking can result in a nice percentage of increase closes.
Apply SEO techniques for your site. It will help you to get ranking for your targeted keywords & get leads & traffic for your business. You can also go with PPC
Yes applying seo helps a lot. You may do it yourself or hire a couple of seo experts for faster results.
Just google SEO and read about it. There's tons of free information about it that will help you getting your websites ranked.
I think you need a bit help in SEO and as well as get traffic. Refer this article - Increase Website Traffic.