I'm selling flash memory on my store. I've advertise on google adwords, but it's so poor conversion rate. I think I have accurate keywords, and have competitive prices(particularly memory stick), and offer 30days refund. My target market is USA, I don't know why the onversion rate is so low? Could someone can help me to find out the reason? My store addrees www.heymemory.com Lots of thanks for your help.
Whats not converting / do you want to increase? Actual sales or is it your click through ratio you want to increase?
it could be a lot of factors keywords landing page ad text can all help/hurt conversions ... difficult to know without seeing the whole picture. Also, how are you different from your competitors and is your pricing on par?
If you have a low conversion rate, that is due to the the adcopy and keywords not accurately reflecting what you want the person to do. In your situation, My campaigns woudl have an adgroup for each type of memory and I'd put something like this for each product: keyword: 4GB Sony Memory Stick PRO-HG Duo ad text: 4GB Sony Memory Stick PRO-HG Duo $35.90 limited time www.heymemory.com/sony-memory-stick I'd do an adgroup for every product I owned. There is software like speedppc that can do this quite easily, but you're going to have to modify the ad copy to suit each product. Do that and just bid on product names and you will increase your conversion rate. OF course if your destination url lands them on the checkout page for that product, you will do even better.
As mentioned above, matching your ad copy to your keywords (making sure these are well-researched firstly) is a good start to improving your click through rate. If you're happy with your click through rate and it's the conversion rate which is hurting, then take it a step further and create dynamic landing pages to match each keyword. Then you've got a great flow of relevancy from your keyword to targeted ads to matching landing pages. It boosts both your conversions and your Quality Score.
Thank you all. I will follow your prompts to try it. I mean sale conversion rate, not click conversion rate.
you may want to get a good traffic tracking software as well so you can quickly find out which keywords are losing you money and which are making you money. I would reccomed Adtrackz.com highly... check it out n read the page n see if its useful, if you plan on using a lot of paid traffic i believe it would be a sound investment.
Sounds like a saturated market in my opinion man. I can buy one of those at three places within a couple miles of my house right now. You might want to market to a different target country whom wont have access to this product so easily. is your ad targets right on, it has the price so they know what it will cost? is the keyword almost identical so your campaign if this stuff is set up correctly. Seems like saturation to me mate.
In AdWords, check your keywords' match type. If they don't appear between [] or "" - then you're targeting too many search terms (broad match). In that case - narrow the match type to Exact ([]) or Phrase ("") and add negative keywords based on search term statistics. Look for your keywords' Quality Score and make sure they are not below 6 (otherwise it means you're probably paying to much per each click). As for Landing Page optimization - there are 6 "even" products on the page. It might help to emphathize one of them in size and design, with a distinguish button and a strong call-to-action text inside. The upper box seems like a button but there's no link, so you might be losing a few users there. Good luck!