I recently discovered some cool tips on building engaging Facebook Fanpages and Profiles at http://www.flashmint.com/facebook_bundle/ they are saying it's all about creating nice and appealing designs, adding custom pages and so on.. worth reading at least
hey you there,try to circulate your Fan page link in digital media to 360 degree. update your page with recent posts, photos, videos to engagge more users on facebook. hope this will help you.