How to Increase CTR of a Campaign?

Hi Guys,

Requesting digitalpoint community to suggest few most effective ways to increase CTR? Also how to reduce CPC & increase quality score? Thanks

 

To reduce CPC one of the most important checklist is to have relevant keywords, relevant landing page with exact call of action and relevant copy ads.

 

The most effective way of increasing CTR is to create a very close and relevant connection of keyword-ad-landing page. If you will show in the ad exactly what people are looking for and land them to a relevant page it will increase you CTR and thus autimatically lower cpc and increase QS.

 

hi
add sitelinks , and ad extensions, callout extensions which will make your ad stand out. This is a sure fire away to give the searcher more of a chance to click on your ad thus increasing CTR. Works for me
Good luck
Mac

 

You can increase the CTR of your campaign by targeting relevant keywords. Before choosing the keywords you can use keyword planner that gives the full illustration about search frequency for each keyword.
Target the most search keyword for you category and enjoy the relevant audience.

 

Its important to use negative keywords so that you are not targeting irrelevant users.
For example, lets say you are wanting to promote paid hosting. It might be advisable to use the negative keyword "free" as you do not want to pay for ads for users that are clearly not going to want your service.
Following on that example, if you are targetting "cpanel" (a hosting keyword), a negative keyword might be "hate" -> you dont want to pay for ads for people that "hate cpanel". Other negative keywords might be services you dont offer. Such as, a shared host that doesnt offer dedicates servers, might use the negative keyword as "dedicated".

I also believe in tailoring the landing page to the keyword. This should help to improve the quality score. It might mean you need to build multiple landing pages, each with highly relevant content to the keywords. Again with the hosting example, if you are targeting "plesk" and "cpanel" -> the landing page should not necessarily be the home page, it might be better to make unique landing pages for both. this should help to improve the quality score, and as it better solves what the user is looking for, should help boost your conversions. People that target hundreds of keywords, all pointed to the same page, usually have a poor conversion ratio, as well as low quality score.

 

Optimize landing pages
For example if you are selling products for women, you might want to consider using words like, mother, women, grandma, wife etc. but be sure that you do a detailed keyword research on all the negative instances of all your ads might appear at.

 

Greetings,

you can improve everything you listed by optimizing your landing pages and selecting the correct keywords. Remember that a good Quality score starts from 8/10.

MarkBlack6Adv

 

set high paying keyword in you pages this thing only help you.

 

Curtailing your KW research into an optimized squeeze/funnel page

 

There are several ways. For example you can change the match types of keywords and use negative keywords. These are the most simple variants.

 

hi
in addition to the above which are great tips, pause any keywords with a Quality Score of less than 3/10 unless they are super converters as this may impact your overall campaign quality score and filter down to individual keyword quality score. You can always revisit them later when your campaign is in good shape.
hope this helps
to your success
mac
theaffiliatepod.co.uk

 

As per my experience, first we need to analysis full business details and read deeply then understand each point before research keywords. We can find exact relevant keywords which is mostly used by clients to search your product and service. Through most relevant keywords we can increase CTR of the ads. After that we need to use negative keywords and block unnecessary ads, So that when any customer type our keywords for exact product then display our ads and land on the exact product page. Negative keywords help to increase CTR and conversion rate as well. Relevancy is the most important to get better CTR of the ads and reduce CPC.

 

Just wanted to give an example of how to generate negative keywords for your account. Once you enter all the obvious ones, you'll want to dig deeper into your data to uncover many others. In the past we used Excel to manage this. We would download a copy of the search term report for each campaign. Then in Excel we would split all of the search terms into a list of unique words then analyze the CTR and cost to find the highest cost and lowest performing keywords. These are the ones we added as negative keywords.

Since this was such a pain and took hours every month we developed an internal tool and have just launched it for the public. The site is http://www.ketive.com . It's very new so if anyone checks it out, please let me know your thoughts.

 

There are various ways in boost your campaign's CTR:

• Use Negative keywords
• Include relevant keywords or exclude irrelevant keywords from the search term report.
• Regularly change keyword's match types.
• Make your ads relevant.
• Ad copy split testing.
• Make use of ad extensions (at most possible according to your goal).
• Bid adjustments.
• Ad scheduling.

Hope this helps!