I need some help in adwords optimization. I have set up 3 ads in my campain and over one month my CTR is below 1%! How can I increase CTR near 10%? Where to start optimize? Appreciate any proposals...
Hi Friend, First of all to improve overall CTR, you can add more relevant keywords & also exclude non relevant keywords by adding them as negative. Run a search query report & see which one is non relevant. If industry is too competitive then IMO use only Phrase Match & Exact Match keywords for better results or CTR In order to increase CTR of adcopies, if your position is between 1 to 4 then, use numbers in your ads like for eg. pricing sign $, Rs., £ etc to show rates & pricing. You can also add eye catchy offers & discounts to attract visitors. And if position is below 4 then I would suggest to increase bids & make above changes in the adcopies. Hope this helps Regards
Go to these URL's to understand the heat map... pretty useful info http://www.google.com/support/adsense/bin/answer.py?hl=en&answer=17954 http://www.seomoz.org/blog/do-not-overlook-the-importance-of-the-display-urls-in-ppc-ads Code (markup):
You fail to tell us the position of your ads. Position will have a great influence on the absolute CTR. A 1% may not be that bad if you're in 10th. Also, the niche will affect your rate. In some, even the top positions and the best ads may get only a few percent click rates. You also have not told us your QS. Even in 10th position, a QS of 10 means you are doing great compared to others for that keyword. In other words, you have a great ad. To get more clicks, bid more to move up in position. Not saying you will get a 10% click rate but at least you know you have one of the best ads around. I would not recommend bidding more if your QS is below 7. In short, design better ads to get that QS up, no matter your position. When increasing QS, your position naturally moves up and you'll see your CTR increase too. Then you can increase your bid to move further up in position keeping in mind that you still want to make a profit given that bid and your conversion rate.
10% is a difficult number to achieve, 4-8% click through is considered pretty high in a competitive market. Try splitting your keywords into individual ad groups, make sure that each ad group has relevant ad content and the keyword is in the ad copy.
try some banner image ads. CTR is usually higher then. Test, Optimize, Test, Optimize, Test, Scale rinse and repeat
Thank you all guys for great suggestions... I guess 10% it's really high and liek rehash said..of course I have limited budget. But anyway over 2-3% is real and I need to improve ads and titles! Because I was average at 5 position and still have below 1%. But what is better - low bid, lower position, low ctr and more cklicks or high bid, high position and of coure due the budget less clicks?
What is better is high QS. Your QS closely correlates to your CTR for that keyword and ad at that position. Higher QS means lower costs. It also means, if you don't change your bid, your position will go up. Before you do anything else, get that QS up.
You could be in a bidding war or you could have an ad that sucks. If you're having a bidding war then you just need to increase your bids. Your quality score can increase by having a Higher CTR. But by improving the relavancy of your landing page, DOES NOT guarentee that you will have a higher CTR (with exeption to improving your ad/making your ad more relavant - which is what you want to be doing anyway). Additionally you may not be getting enough views or impressions. You could increase your Daily spending as well to get more impressions (just be careful if you do that - you have to watch your account like a hawk). Now if your ad just sucks then you can try split testing different ads, and make sure that you have the ads showing evenly. Additionally you haven't gave much information, for example are you using broad, phrase, or exact match? You may get a higher CTR if you're choosing exact -although it's not promised. Also as stated earilier it may also be the keywords that you've chose. They may be infoseekers as opposed to buyers that are searching. Are there any other ads that were showing? Do you have any competition? If so, what are they selling? Have you been ad tracking? If so how long have your competitors been advertising for that keyword? If ads have been showing for a while (the longer the better 4- 6 months) then that's one of the best indications that the keywords you've chose could be profitable... Hope this helps...
I hope it help. if your position is between 1 to 4 then, use numbers in your ads like for eg. pricing sign $, Rs., £ etc to show rates & pricing. You can also add eye catchy offers & discounts to attract visitors. And if position is below 4 then I would suggest to increase bids & make above changes in the adcopies.
I've found that dynamic keyword insertion works great to increase CTR since the visitor sees their keyword in the actuial ad headline and ad body. Give it a try, and you'll seee what I mean....
Some great advice here on the CTR front, make sure your landing pages are properly optimised for conversions, otherwise a lot of your spend will be going down the drain. Your quality score will increase if you optimise your landing page in accordance to your ad title / copy. Your landing pages are as important as your ad copy, don't forget its the landing pages which convert your new visitors into paying customers
Very valid point I forgot to mention. In fact, I have been playing with php on the landing pages and having the keyword come up in the title right below the headline. Split testing this right now, so don't have a lot of data from results; but when I do, I will post if I see a significant difference....