I have some web site. I am running ads on google, but not google search. I am running ads on google display network (adsense ads but I am not earning by adsesne, I am paying for adsense ads clicks/traffic). I want to get more visitors without increase maximum click price. How to do it? 1. Do I need to use keywords in my ad text which is the same in the keyword list for this ad group? 2. Do I need to SEO optimize my web page and how? Do I need to put keywords (from my keyword list in ad group) into meta tags, web page text, repeat some keywords more times? Do I need to use keywords in h1, h2 and h3 tags? Do I need to use keywords in image alt tags? Which is the best method to increase number of showing adwords display network ads without increasing bid price? Thanks
If you add more keywords you should see more traffic. Otherwise increase you daily budget and make sure that you set to show the ads as quickly as possible
But where is the best place to put keywords, meta tags, bodytext, h tags, alt tags, or maybe in the google ad (at the ad caption or ad text)?
SEO will definitely help your pages to get good QS.... Increase your budget slowly to see steady increase in your traffic... I have had USD 1000 / day budget on most of my campaigns but have hardly spent more than $150 in a day... but then also depends on keywords you use.. if you use generic keywords & have a $1000 budget, you can be sure you will spend in immediately.
try misspell keyword. sometimes someone typing the word with wrong such mountain into muontain or mountan and that will be a keyword to direct to your site.
use Keyword tool, it can generate tons of new keywords. Break them down by adgroups, this will help you to evaluate whether the trafic from the new keywords is relevant for your goals. And by the way, do you meet your daily budget?