How to incorporate google analytics with adwords?

Discussion in 'Google AdWords' started by 123GoToAndPlay, Mar 1, 2009.

  1. #1
    Hi all,

    I am developing 3 different landingpages based on a couple of keywords and now i like to incorporate google analytics.

    - What's the best strategy to follow?? Any pitfalls or should i just copy the ga_code

    - How do i couple adwords and analytics, when analytics is my account and adwords is my client account (i do have full access)?

    - How do i insert google analytics on my landingspage, so i can check from which landingspage the call-to-action comes from??

    any tips or links i could follow?
     
    123GoToAndPlay, Mar 1, 2009 IP
  2. Tatvic Analytics

    Tatvic Analytics Peon

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    #2
    -->What's the best strategy to follow?? Any pitfalls or should i just copy the ga_code.

    Yes pasting GA code there will do it for you.

    -->How do i couple adwords and analytics, when analytics is my account and adwords is my client account ?

    For integration you should go to account setting and should have Autotagging enabled. Apart from that you should use same google account to access Analytics and Adwords, that should do the integration. ( for.e.g. your client should have for adwords and for analytics also (from which he can give access)

    - How do i insert google analytics on my landingspage, so i can check from which landingspage the call-to-action comes from??

    There are two ways to it

    1. Create funnel in Google Analytics to check your click thru on your landing pages. Inserting google Analytics is just pasting a code into your pages before </body> tag.
    2. Use Google website optimizer

    Thanks,
    Ravi
    www.tatvic.com
     
    Tatvic Analytics, Mar 2, 2009 IP