If you have a news source/driven website, you may want to try and get included in Yahoo news which drives tons of daily traffic. You can see the post, "Include Your Website/Blog in Yahoo News" You can also try and get into Google news, which I believe to be a bit harder.
They are both easy to get in actually. Just create a decently written press release and voila! you're in. We use prweb.com to get in google and yahoo news all the time.
Absolutely correct. Submit press releases and Yahoo and many other sites may publish your press release.
Yahoo will not include your website directly in the yahoo new. Google can if you follow the guideliness how to submit new website in google. The last option is press release. Lots of people use press release to get listed in google and yahoo news. This is the easy and best option.