1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

How To Improve Your Ecommerce Website - Tip

Discussion in 'eCommerce' started by coykiesaol, Oct 25, 2010.

  1. #1
    Why is it so hard for so many ecommerce sites to get a higher ranking in the search engines?

    Pay attention to e-commerce sites that do have a nice ranking - what unique aspect can you see on those website?

    The answer is content.

    The days of just putting up a website, uploading some pictures and throwing on "buy now" buttons are long gone. Today its all about content.

    For this reason many e-commerce sites are converting their dry picture/buy now sites to an information/pre-selling ecommerce sites. Don't get me wrong: The pictures and buy now buttons are still there but these sites are being fueled with content.
    SEMrush
    Google likes content - so why try feeding it something it won't eat?
     
    coykiesaol, Oct 25, 2010 IP
    SEMrush
  2. jezzz

    jezzz Well-Known Member

    Messages:
    4,887
    Likes Received:
    190
    Best Answers:
    0
    Trophy Points:
    150
    #2
    I must agree the realistic of unique content generation but to reach any desired goal you also should variety of continuous backlinks linking your site externally in good number
     
    jezzz, Oct 25, 2010 IP
  3. WorksForWeb

    WorksForWeb Well-Known Member

    Messages:
    455
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    105
    #3
    Yes, I agree.. high-quality, useful and unique content that interesting for readers is much more effective than any SEO trick.
     
    WorksForWeb, Oct 25, 2010 IP
  4. infest

    infest Greenhorn

    Messages:
    90
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    16
    #4
    Content and more importantly - engaging your customers! Never forget your customers feedback as they could possibly be repeat customers and provide easy and free advertising too.
     
    infest, Oct 26, 2010 IP
  5. hhsaus

    hhsaus Active Member

    Messages:
    596
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    60
    #5
    There is only so much content that you can have on an ecommerce site. Too much content and you won't make many sales. It's all about balance, content is just one part of it.
     
    hhsaus, Oct 26, 2010 IP
  6. nirajkum

    nirajkum Active Member

    Messages:
    815
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    58
    #6
    sell popular product at the discount rate initally as it would atttract more visitor ..
     
    nirajkum, Oct 27, 2010 IP
  7. stinkleech

    stinkleech Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Well, i think its not really possible for ecommerce websites to get high ranking just due to content. Its because, if two websites are selling the same product, they will have the same description, many be few words different. However it wont have much effect on their google ranking.
    The most important thing to understand is - who really are your competitors. Once you have checked make a list of the sites who are selling the same products.
    Now, your work is to check what they are doing better than your company.
    And you can do it by checking their backlinks. There are many backlink checking websites. Just search backlink check in google. Now you should do what the other company is doing. First get their backlinks, and then accumulate more backlinks than the other companies. Coz, page ranking depends on the page popularity, the more popular your page is, the higher it will be ranked by search engine.
     
    stinkleech, Oct 27, 2010 IP
  8. qualitycoupons

    qualitycoupons Peon

    Messages:
    3
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #8
    I think SEO is good.
     
    qualitycoupons, Oct 27, 2010 IP
  9. infest

    infest Greenhorn

    Messages:
    90
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    16
    #9
    i think getting really good feedback from your customers will be a good start. If you have a twitter account or facebook page, use those to your advantage! They can help you cre8 the awareness you seek very quickly and easily. Make sure you treat all customers and settle all issues with them in a positive manner so they will be willing to share your site with their network too.
     
    infest, Oct 27, 2010 IP
  10. viriya123

    viriya123 Peon

    Messages:
    17
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #10
    In my experience of 8 years in ecommerce,
    the most important factor to make money in ecommerce is not the google ranking, but our products.
    In my case, I sell fashion clothing, so I always provide my customers with new updated fashion everyday,
    so the same buyers would come back and buy from our website again and again.
     
    viriya123, Oct 28, 2010 IP
  11. C.KDavid

    C.KDavid Peon

    Messages:
    26
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #11
    "The days of just putting up a website, uploading some pictures and throwing on "buy now" buttons are long gone. Today its all about content. For this reason many e-commerce sites are converting their dry picture/buy now sites to an information/pre-selling ecommerce sites. Don't get me wrong: The pictures and buy now buttons are still there but these sites are being fueled with content."

    It's all about the content
     
    C.KDavid, Oct 28, 2010 IP
  12. Elitegeek

    Elitegeek Peon

    Messages:
    325
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #12
    This is a unique tip that i had ever read. Since I once experience Ecommerce I must say that this one is significant and an efficient one to utilized.
     
    Elitegeek, Oct 29, 2010 IP
  13. sassyface78

    sassyface78 Peon

    Messages:
    57
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #13
    Your website is crucial to the success of your online business. You need to make sure that it is unique and memorable but at the same time it's important that the website isn't overly complicated and difficult to use. A clear, concise and easy to use website will always be more successful than an overly complicated and confusing site. If people find a website simple and easy to use they are more likely to use that site again.
     
    sassyface78, Oct 29, 2010 IP
  14. gotlivechat

    gotlivechat Member

    Messages:
    516
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    35
    #14
    Content is one of MANY things a web site owner can do to improve ranking. Google's bots will be interested in coming to your site often if it can always find something new AND unique (not just screen-scraping bs). Not to mention if the content is good, you're more likely to get other sites to link to you, which is really what you need to improve SERP ranking anyways.
    It is one of the more time-consuming aspects of advertising, but it brings in the extra eye-balls.
     
    gotlivechat, Oct 29, 2010 IP
  15. PHPGator

    PHPGator Moderator Staff

    Messages:
    4,437
    Likes Received:
    133
    Best Answers:
    0
    Trophy Points:
    260
    #15
    You need content describing what your products are and how they are beneficial, but I don't think you need your ecommerce site looking like a blog. You need to put some time in, and put quality content on the product descriptions. Content is good, but if the visitors can figure out where to go so they can actually buy from you, it's useless. Too many times I have seen people with blogs that contain available products, whereas it should be available products with content built around them. There is a difference.
     
    PHPGator, Oct 29, 2010 IP
  16. Gtoo

    Gtoo Active Member

    Messages:
    677
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    58
    #16
    There are many tips to improve your E-commerce website like:
    Make the website look more credible,
    Allow visitors to find products in many ways,
    Allow cross selling and special offer,
    Be generous with photo,
    Make payment experience easy.
     
    Gtoo, Oct 29, 2010 IP
  17. Solutions010

    Solutions010 Peon

    Messages:
    2
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #17
    Thanks gurus for all these wonderful tips. I have just installed my first E-commerce site using oscommerce cart script and was researching on how to get it ranked highly in the search engines. So your tips has really helped. What I don't know is if there is an ecommerce cart with the option of Liberty Reserve and AlertyPay payments.
     
    Solutions010, Nov 6, 2010 IP
  18. Rev Jain

    Rev Jain Active Member

    Messages:
    202
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    80
    #18
    we can improve our e commerce website with online transactions security. make secure payment gateway. use SSL Certificate for secure shopping. all the product image must be clean with good zoom effect and detail description of product. no any hidden cost per selling.
     
    Rev Jain, Nov 24, 2010 IP
  19. mahesh2010

    mahesh2010 Guest

    Messages:
    133
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #19
    You need content describing what your services are and how they are beneficial, but I don't think you need your ecommerce site looking like a a junk information with more pages.A clear, concise and easy to use website will always be more successful than an overly complicated and confusing site. If people find a website simple and easy to use surely they will visit again and again.
     
    mahesh2010, Nov 25, 2010 IP
  20. almedajohnson

    almedajohnson Peon

    Messages:
    140
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #20
    I think many factors affect the success of E-Commerce site. so you have to take care of each of them. This includes:

    Layout and Design
    Simple Navigation
    Fresh Content
    Exiting offers

    and so on :)
     
    almedajohnson, Nov 25, 2010 IP