How to improve this site?

Please take a look at http://www.dollarsurbanwear.co.uk/

What would you do to increase conversions?

 

I would try to incorporate hacker safe with the site or safe guard to make the customers feel at ease when purchasing.

 

We have done research and found that customers are not concerned about security - probably due to the Google Checkout seal and being listed in the Google Checkout Merchant Directory.

Any more suggestions please?

 

honestly, it looks pretty good.
I would concentrate on getting the right kind of traffic

 

First impression everything seems to close, and looks unprofessional. Also what looks out of place sections should be in a different position

 

Put the Google checkout seal somewhere where it doesn't overlap with something else.

 

What is it overlapping in your browser?

 

I'm using Firefox 2 and it overlaps the search bar. I checked in IE6 and it didn't overlap. It's probably just a browser compatibility issue.

 

Thanks I will check that.

 

It Looks nice...Concentrate on SEO and proper keyworddensity. You have 95 internal links? Is at least a part of them from relevant sites? Check it...

 

make the buy now buttons bigger and the item pages less cluttered

 

Narsticle - how do you mean that the item pages are cluttered?

I can test bigger buy now buttons.

Sam - not sure what you mean by 95 internal links?

 

No offense, but I seriously doubt that statement. First of all - how did you do your research to justify such a statement? HackerSafe actually has white papers and empirical research available that would greatly contradict you. Did you really do this, or are you really just trying to save yourself the monthly fee associated with it?

But to answer your question, I'd suggests looking into A/B Split Testing or Multivarient Analysis if you really want to raise conversion rates.

Aside from that, the only immediate recommendation I would offer is to change that background image. I'm not really familiar with european customers, but that bright green is extremely distracting and a borderline eye sore. Maybe it works in the UK, but it hurts to look at. Maybe even just make it darker perhaps.

 

I dont know what some of these people are thinking, but on a design level, this site is terrible. I would start from scratch and introduce web 2.0 to your site. Dont mean to offend but the site looks really outdated

 

I don't think a total redesign is necessary - the middle part of the site looks fine

But whatever the background is (on the left and right) is almost painful to look at. Get rid of the checkery pattern and go with a solid, lighter green. If you can, create a fade so that the top of the background is the darkest and it gets lighter till it is basically white at the bottom.

This should keep the visitors focused on the things you have for sale and main content of the site rather than being drawn to the places with no content.

 

try get some forum links. Maybe some special offers and also don't forget to advertise in local ad spots.

 

We have carried out market research through the questionnaire on the site to ask people what would make them more likely to buy.

Funnily enough we used A/B split testing repeatedly to find just the right colour and shade for the background colour that results in the most sales.

We are considering moving to a new shopping cart system that will make the website fully Web2.0 compliant. I think this will be a step in the right direction, also it will introduce things such as abandoned cart recovery and wish lists etc. that are lacking from the current shopping cart system.

 

I serious will restructure the site I will but the site map on the top. I will shoot a tutorial like a screencast how to shop on there.

I will increase the weight of the template.

I will redesign the template with a clean ecommerce look.

I will give a good special to the first time a person buy. So they can trust your site.

I will expose my clothing on tubemogul to submit it to many video websites.

I will look at a seo terms that people will search for and focus on it. Keywork more uk related with the urban.

You keywords is to wide also.

Your homepage is the most important part of seo and the spiders normally crawl form the top to the bottom.

Start with your keywords first and make a special link with success full buyers like testimonials.

Try to get audio - video and writing testimonials of actual buyers before. Give them a free gift to make that for you.

The sky is the limit.

Have a Live support chat on there. Where people can chat with you and ask questions.

You can see when they are online with there ip and ask them do they need help.


Hope this helps test and try the best approach.

 

I agree with you about the pattern. It tends to flash on my monitor. I think a solid colour would be a lot better. Thank you for all the suggestions guys.

 

Try to use more long tail keyword, this may improve your overall ranking for your site and gaining some traffic.