What do you do to improve the trust rank attributed to your website by search engines? Here are some of the things that I do: *try to engage visitors to stay longer on my site, visit as many pages as possible - in order to reduce bounce rate, increase time spent on site, increase the number of page views *obtain guest articles and contextual links from high quality industry-relevant sites *build brand names instead of keyword-based site names *stimulate visitors to share/like/tweet/etc. my content and my pages as intensely as possible *accumulate backlinks from relevant high DA sites, obtain placements on as many high PA pages as close to their main page as possible *strive to link out to relevant unique content sites (ones that certainly have high quality relate content) - but not necessarily linking to the "big dogs" that everyone knows about *I use as many images as possible - some people will find me for images, which too get shared sometimes etc. ...and a few others things as well. What else do you do to earn trust?
There are 3 simple things that I know for a fact affect the TrustRank positively: - domain age - nothing you can really affect but as your domain gets older it will give a boost to the TrustRank - adding new relevant content and updating old one - not sure if the guest articles would do you any good here, especially if they exist somewhere else around the web. Fresh, self-written content with author insights and in-depth information is always the best way. - backlinks from relevant and authoritative websites - not talking about hundreds of DoFollow links of paying someone to add many links at once. A natural link network with relevant linking buddies is the way to go. So yeah...nothing so different from doing proper SEO - good content and quality links rule the TrustRank also
Is it really the domain age or site age that counts? I own old domains that never had a site hosted, I wonder if merely the domain age is enough.
Domain age alone is not enough, other factors are necessary, Rado_ch and Mr.Dog have covered most of them.
Backlinks from authoritative websites - factor which affects the most. I tested before. At first website I put only relevant and thematic links with a large percentage of matching keywords. On the second - just links from authoritative not very thematic resources. One link from thematic resource with PR 3 have more influence for your trust rank than other link with PR 5.
Just to add something... yes, it's not enough, but for a new website it's almost impossible to boost TR. So according to me, it's the most important!