Hey guys, im just wondering is it actully possible to get a quality score of 8+ for google adwords? Currently all my keywords are sitting on 7. I can't work out how to get it higher. I've optimised my site (landing page especially) and everything but cant get it to go any higher. I've attached a If you cant see the image above you can see it swiftproductions.com.au/Capture.JPG The landing page of the adwords campaign goes to this page http://swiftproductions.com.au/logo_design_special.php In the image above you can see the Ad and also the keywords ive used. Currently as it stands im stitting around the 4-5% CTR for the month. Can someone help me with this? Apparently the higher the quality scrore the cheaper the clicks get. is that correct? Thanks heaps in advanced.
To answer your questions: Yes, it is possible to get a QS of up to 10. IME the thing that drives the final three points is usually comparative CTR rather than landing page or anything else. In a way, higher QS makes clicks cheaper. What actually happens is that your bid strength is calculated using your QS and your Max CPC. A higher QS means you can have a lower Max CPC for a given bid strength (which is useful if you're trying to maintain a specific position). It's hard to make any suggestions about your specific keywords though, especially as there is little data for them. As a side note, you should probably turn on the QS column so you don't have to continually mouseover to see your keywords' QS.
Focus on increasing your ad CTR, which we all should be doing anyway. Keyword QS is mostly calculated on its CTR.
ok cool... thanks for that. so what i should be doing is removing the keywords that dont perform? as en example ive got logodesign (without a space) on purpose thinking that some people do type it without spaces obviously by a mistake and i thought something like this my add will pop up. however the CTR is usually 1% or under. Can things like that harm the campaign? thanks again guys appreciate it
first you put all your keyword in your title and description than you make a back link with highly pr sites and only 3 months your site position will be increase in google search engine
You may not need to completely remove the keywords that are aren't performing well, provided that they are still profitable. What might be a good idea is to split the good performers off into their own adgroup and push them, whilst deemphasising the poorer ones with lower bids. There is another school of thought that says to just delete them, and that method does have its benefits, but my suggestion is to be careful. As for misspellings and other error-catching keywords, you need to be careful you're not accidentally bidding on a term that relates strongly to a particular brand. For example, if there is a company called Logodesign, or a website at www.logodesign.com, then people searching for them won't be clicking on your ads and will drag down the CTR. For example, if you are phrasematching "logodesign", you may want to negative [www logodesign com] and its variants. You can check out whether you need to do this by looking at your search query report in the dimensions tab.
No need to remove the keywords that don't perform. You may however re-group your keywords. There's also not enough data here. Your QS may actually go up on those 10% CTR keywords over time. But I would definitely try better ads. The one I see doesn't inspire me. I think you're getting high click rates mostly out of being in first or second position. Show them what they want (not likely $129 price) and your rate could go to 20% or more and your conversions may go up too, although I'd make changes to your landing page too.
Well based on that screenshot alone I'd say your CTR is great so for now that shouldn't be a concern. Now a QS of 7 is pretty nice and depending on how new your campaign is, if you keep on optimizing and targeting your ads and adgroups and all that stuff then after a while probably about 1-2 weeks you should gradually start seeing inceases on your keywords's quality scores. So don't worry, you're obviously going in the right direction.
If you want to improve the quality then it can provide lots of traffic and it can be derived a high rank of keyword then only it can be very useful these can be optimizing and targeting the good keyword.
I've seen 10/10 QS in the past but it was usually for keywords with low competition and tightly-focused. Other than that 7/10, 8/10 are still very good.
Hey guys, thanks again for the input. What i will do is setup another group and have the low performing keywords there so it doesnt drop down the CTR for the campaign. Lucid Web Marketing - Reason i like to show the cost of the the logo design @ $129 in my adds is becuase ive noticed with another campign which i had running before, that the CTR was around the 8-9% but my conversion (sales) was much much lower. I think when people see the price of $129 they are expecting to pay that amount which im assuming that even though the CTR is much lower my sales conversion is now much much higher. Also whats wrong with the landing page? doesnt any one like it?
Well, if you say web sites designed for $129, that's different than saying web sites designed from $129. Maybe that's the problem. But like I said before, price is the last thing that should be mentioned. People don't buy on price alone. You have to show value and if you do a good job at that (good price to value), people will buy even if you cost twice as much. That's why you mention price last on your page. You want them to read your offer and the value you have. Your site to me has no focus. I don't know where to look, what to read. It's big, too big. Too many colours. You're not selling just saying you do this for a certain price. Nothing said there on why I should choose you. That's why your conversion rate is low. You're not even branding well. Part of your name is blocked by the customer support window which is annoying as it follows me as I scroll down.