I'm looking for some suggestions on how I can improve my conversion rate. The page in question is currently converting at less than 2%, and I'm hoping that some of you might be able to provide feedback to help get it over 2%. The page in question is: https://www.ink.com.au/product/service-stickers/ I don't want to have to redevelop the entire page, so I am hoping there are some small minor improvements I could make.
Here are some suggestions: Highlight the benefits: The description currently focuses on the technical aspects of the stickers, such as their durability and temperature resistance. While these are important, consider adding bullet points that highlight the benefits to the customer. For example, you could mention how the stickers can help businesses promote their services, or how they can improve brand awareness. Stronger Call to action (CTA): The current CTA button says "Add to Cart". Consider a more enticing message that speaks to the benefits you just highlighted. This could be something like "Boost Your Brand with Service Stickers" or "Get More Customers with Eye-Catching Service Stickers". Social Proof: Consider adding social proof elements to the page, such as testimonials from satisfied customers or logos of businesses that use your service stickers. This can help build trust and encourage visitors to convert. You can also use free heatmap and screen recording tools to see how visitors are interacting with your page and identify any areas of confusion that might be causing them to drop off.
Hi Mark, thanks for taking the time to check my website out and provide such detailed feedback. I will have a go at rewording the text, and try to highlight the benefits a bit more. We have three reviews on the page already, but I probably need to look at that, as you may not have seen them. Thanks again for the feedback. I really appreciate it.
I think these things need to be done to improve your website conversion rate: - Product Image: You could try using a lifestyle image for the product image. Showing the product in use can help customers visualize how they would use it in their own life. - Trust Symbols: Adding trust symbols such as customer reviews or security badges can help to increase the trustworthiness of the page. - Call-to-Action Button: Making your call-to-action button more prominent could help to increase clicks. Consider using a brighter color or adding an arrow to draw attention to the button. If you want, I can work with you on this. Kindly send me a dm so we could discuss this.
Hi Flaxy, thanks for taking the time to check my site out and for the feedback. I will speak with my developer regarding some of your suggested changes.
Consider adding more prominent call-to-action buttons on the page to make it easier for visitors to convert. Test different variations of your headline and copy to see if it resonates better with your target audience. Collect user feedback through surveys or heatmaps to identify any pain points on the page that may be hindering conversions.
Depending on the situation, including the kind of business, the target market, and the particular conversion objective, improving conversion rates requires different approaches. Here are a few general pointers: 1. Understand Your Audience: Recognize your target market, their needs, and their preferred methods of communication with your company. Make sure your user experience and messaging speak to them. 2. Optimize Website/User Experience (UX): Make sure your website runs quickly, is easy to use, and is responsive to all types of screens. Reduce distractions, streamline navigation, and make it simple for users to locate what they're looking for. 3. Clear Call-to-Actions (CTAs): Make use of eye-catching call to action (CTAs) that make it obvious what you want visitors to do. Place them thoughtfully throughout your website or marketing materials to make them visually stand out. 4. Create Compelling Content: Provide insightful, timely material that speaks to the interests and problems of your audience. This can include movies, blog posts, infographics, and more. 5. A/B Testing: Try varying the headlines, graphics, CTAs, and layout of your website and marketing campaigns to evaluate what works best for your audience and encourages more conversions. 6. Optimize Landing Pages: Create landing pages that are especially suited to each demographic or marketing strategy. Keep them concentrated on a single objective and get rid of everything superfluous that can divert guests. 7. Personalization: Utilize data to tailor the user experience; for example, show material based on the user's location or surfing history, or suggest products based on previous purchases. 8. Social Proof: To establish credibility and trust with your audience, highlight case studies, endorsements, reviews, and testimonies from previous customers. 9. Offer Incentives: Offer discounts, complimentary trials, or special deals as inducements to visitors so they will act. 10. Streamline Checkout Process: If your company is online, try to lower cart abandonment rates by streamlining and streamlining the checkout process. 11. Track and Analyze Data: Track user behavior, spot bottlenecks, and determine where visitors are leaving the conversion funnel by using analytics tools. Make wise optimization decisions by utilizing this data. 12. Follow Up: Use follow-up tactics to re-engage visitors who didn't convert at first, including email marketing or retargeting ads. You may raise your conversion rates over time by putting these tactics into practice and continually refining your strategy in light of feedback and data.
Can't really add anything of value that wasn't already said but I want to say to allow yourself some time after you make these changes and test how it impacts your performance.
Improving your conversion rate doesn't always require a complete overhaul of your page. Here are some minor but effective suggestions you can implement to enhance the performance of your service stickers page: Clear Call-to-Action (CTA): Ensure your CTAs are prominent and compelling. Use contrasting colors and actionable language (e.g., "Get Your Custom Stickers Now" instead of "Submit"). Simplify the Form: If you have a form, make it as short and straightforward as possible. Only ask for essential information to reduce friction. Trust Signals: Add trust signals such as customer testimonials, reviews, or trust badges (e.g., secure payment icons) to build credibility. Improve Product Images: Use high-quality, detailed images of your stickers. Consider adding multiple angles or a zoom feature to provide a better view of the product. Highlight Benefits: Clearly state the benefits of your stickers. Use bullet points to make it easy to read and emphasize unique selling points like durability, customizability, or quick delivery. A/B Testing: Experiment with different headlines, images, and CTAs to see which versions resonate best with your audience. Load Speed: Ensure the page loads quickly. A fast-loading page can significantly improve user experience and reduce bounce rates. Mobile Optimization: Make sure your page is fully optimized for mobile devices, as a significant portion of users may be accessing it from their phones. Urgency and Scarcity: Add elements that create a sense of urgency or scarcity, such as limited-time offers or stock countdowns. Social Proof: Incorporate social proof such as customer photos, usage scenarios, or case studies showing satisfied customers using your stickers. Implementing these small changes can have a big impact on your conversion rate without the need for a complete redesign. Good luck!