My PPC campaign impression is .54%.I am really worry about it.how can i increase it. http://www.designsoftstudios.com/
You Can Read Here http://tools.devshed.com/c/a/How-To/How-To-Improve-CTR-Of-Your-Google-Adwords/ for Improve Your Google Adwords CTR, Hope It will fine for you !
Hi Steve, I don't see any ads running on your site, is your campaign running ads for someone or are you speaking of a campaign running elsewhere promoting your site? If i were you i would make adjustments to where visitors like myself did not have to scroll sideways to view all of your webpage. That will kill your biz. I am using a fairly new 19" screen and didn't check it on an older machine, but you can definitely improve on this. I outsource 98% of my tech work and have used scriptlance a lot over the years, but i think odesk will be huge. If you aren't there, you might should consider it. I'm not connected with odesk nor have i tried it yet, but i hear good things and it is in your vertical. Hope it helps Worthen
You should put your keyword in the title, description of yoru ad. Also in the domain name. Your landing page must be relevant.
Thanks you very much Worthen, I am running the campaign of other website not this one.I will try join odisk.Thanks again.
Capture their attention with a great ad. Make sure your ads and keywords are specifically targeted to the customer you're trying to attract. Make small adgroups with a handful, if not one keyword, so you can target even more to specific types of customers. The videos in my signature show you this quite thoroughly.
I had .34, you can do a bunch of obstructive ads, but those are annoying, just double up on CPM programs for the impressions instead of click throughs.
You're click through rate is quite decent actually. I've seen much worse than that so you must be doing something write. Check to make sure that the relevance between your site and the keywords that you're targetting is spot on. I've seen companies who sell left hand drive cars target terms like 'right hand drive cars' and then wonder why their CTR isn't great
- come as high as possible in the SERPs; - put your keyword in the headline and the text of the ad; - have an enticing, compelling ad (unique features or promotions and a call-to-action).
Most people dont acknowledge paid ads. So your ctr is not bad. But its not great either. You can always optimize more. (Theres always room for improvement, nothings perfect). I had a rate of 1.4 CTR but it went down to .94, I'm pretty ticked but aye, thats adwords for ya. Its all about tweaking and managing and recording data. Play a little with it then record changes. PPC is an ongoing process of A/B testing. When you find your position, quality score to be up par...then you're good to go!
Conversion rates differ across different niches. Depending on what is the call to action for each campaign. From my experience, in a nutshell, conversion rates always work best with "soft sell" landing pages. I've seen conversion rates go up to the 60% percentile. As long as your providing strong relevant info and reasons why to purchase or to fulfill a call to action before sending potential buyers to the direct page, theres no reason why your conversions should be low. People need more assurance that their getting their money's worth. Its obvious that info is the king when it comes to conversion rates...but then again there is also layout to consider. The layout of your LP should be fluid and easy to navigate. In addition, keep it short and sweet. Informative but quick. Hope that helped. -sem.rank I've found it harder to increase conversions through retail sites.
I have the same issues and still looking for ways to improve on it. I have read a couple of ebooks but they did not help.