Hi every one.My ads in PPC campaign getting good impression but less number of clicks.CTR is 0.4.Can any one guide me how can i get good no of clicks to improve CTR?
If you really want to achieve that one you can go for some keywords which are competitive but of course those that converts.
1) Trademark Symbol/Registered Symbol. 2) Price In Headline 3) Seasonal Headlines. 4) Trademark in Display URL Subdomain (In case) 5) The exact Keyword in the Headline. An oldie, but a goodie. We all know that search engines BOLD your keywords when they match the search query. Having tightly knit adgroups will allow you to take advantage of this without having to use dynamic keyword insertion. -----------------------------------------------------------