Hey I have a campaign on yahoo for the last 3 weeks. Its my first campaign so I am spendinng only about 5$ per day. untill now I have about 550 clicks that led to 4 sales (conversion of about 0.75), cpc is 0.11$, ctr around 5%. I am thinking to raise the daily budget but I really want to improve my conversion rate. do you have any suggestions on how I should do it?
Are you testing your landing page (copy, colors, etc)?? Do you have any tracking software (where do they look first when they land on your page)?
I have one lending page. I know I should split test it but so far I didnt. I actually have a little problem with it. I used a template from the vendor and since I know very little html I am having trouble changing it. I was thinking about outsourcing it. I have tracking on the keyword from yahoo and for each link on the lending page I have a different tid. is it enough?