Hi For Example. My Website XyzWorld.com For XyzWorld keyword my Serp position is 1. But For Xyz Keyword My serp Position is 15. How to improve brand keyword to 1 postion , give me some tips to do seo for this
If your site is built with wordpress, you should use a plugin like 'All in one SEO' or 'Yoast' and set it in such a way that your brand name occurs at the end of the title of every post, page, category etc. And, when you are building backlinks to your website, vary your anchor text with naked URLs, generic anchor texts and various versions of your brand keyword. e.g
make sure your XyzWorld keyword and Xyz Keyword both are set in description because its called variation keyword so it must be include in the description.
You should make sure, you use the branding keywords everywhere you optimize the website you need ranking for.