How to identify a niche?

Discussion in 'General Marketing' started by Dantes, Oct 13, 2006.

  1. #1
    Hi,

    lets assume you have found a product you would like to promote. How would you do a research to see if its a niche product or not. Keyword analysis? KEI? Google search results?

    Thx for helping!

    Dantes
     
    Dantes, Oct 13, 2006 IP
  2. SavageLori

    SavageLori Peon

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    #2
    Is it whispered about? Do you all talk clingon? Are you all crazy about the idea & think others will follow?

    On the other hand try googling it & see how popular it really is.
     
    SavageLori, Oct 13, 2006 IP
  3. Alevoor

    Alevoor Active Member

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    #3
    This is something that adsense gurus will not agree and advise on going by the best instinct you have. Also following your strength is a good idea. However, sites like keyword country claim to crack this mystery.
     
    Alevoor, Sep 9, 2007 IP
  4. homebizbuilder

    homebizbuilder Peon

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    #4
    Keyword analysis will tell you the number of searches & competitiveness (ie high demand, low supply) of the niche but it does not tell you about the profitability of the product. However, if you intend to use it for Adsense, then great! If you intend to apply this on affiliate products, you need to find out how profitable the product is by:

    1. Checking out the forums on related topics to see if this has market demand.

    2. Any of such products in the market already? Too many means saturated market, while zero can mean there are no ready buyers. A few, Go For It!
     
    homebizbuilder, Sep 9, 2007 IP
  5. KNEB

    KNEB Peon

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    #5
    Even if you're a poet, they're probably not searching for just "poet." That's an awfully generic term. And you're not a generic "poet" anyway.

    But perhaps they'd like to find a beat poet, goth poet, Oklahoma poet, inspirational poet, nature poet, erotic poet, experimental poet, Seattle poet, or a poetry workshop.

    Which specific terms apply to you? Figuring this out is the key to successfully getting visitors to your site.

    The goal is to be a big fish in a small(er) pond. Or, better, in several ponds (several keyword phrases).
     
    KNEB, Sep 9, 2007 IP