How to grow local construction website?

Discussion in 'Link Development' started by WebTsarina, Jul 15, 2007.

  1. #1
    PR3 website of local residential contractor servicing one county in NYC suburbs. Any advice on link exchange or link bating? What should I do to get good local targeted traffic to the site?
    Budget up to $300/mo
     
    WebTsarina, Jul 15, 2007 IP
  2. stock_post

    stock_post Prominent Member

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    #2
    Targetted link buying.
     
    stock_post, Jul 15, 2007 IP
  3. dcristo

    dcristo Illustrious Member

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    #3
    I think offline marketing should play a big role with this type of website
     
    dcristo, Jul 15, 2007 IP
  4. mad4

    mad4 Peon

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    #4
    Contact related sites and get them to link to you. Pay them if you have to.
     
    mad4, Jul 16, 2007 IP
  5. WebTsarina

    WebTsarina Well-Known Member

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    #5
    Make sense. Targeted locally or construction? I did not find anything local for sale.

    Can't agree, so far online was about 100 times better ROI. Same reports few other general contractors with nice website.
     
    WebTsarina, Jul 16, 2007 IP
  6. WebTsarina

    WebTsarina Well-Known Member

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    #6
    What should I put in email?
     
    WebTsarina, Jul 16, 2007 IP
  7. mad4

    mad4 Peon

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    #7
    Just introduce yourself. Give your address and phone number. Make it personal.
     
    mad4, Jul 16, 2007 IP
  8. WebTsarina

    WebTsarina Well-Known Member

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    #8
    Yep, that should work... I tried 20 and got only 1 reply. Here what I been used, what do you think?:

    Dear Sir or Madam,

    I seems like your website can gain web-audience and rise its Google positioning by exchanging link with URLofmyWebsite_com. Just like your website BergenRemodeling.com has professional design and acquired high position in Google on house-hold related keywords in North NJ. URLofmyWebsite_com is offering full house remodeling and room additions as well as architectural services. Even though we are targeting same middle class homeowners and often searched by similar local keywords we are NOT COMPETITORS and our alliance will benefit both businesses.

    Please reply with text (up to 20 words) you want to use with your website link. If you need help getting our link on your website I’ll ask our websupport guy to do it for you, without any charge of course.

    Best Regards,
    Name, compony logo, phone number.
     
    WebTsarina, Jul 16, 2007 IP
  9. mad4

    mad4 Peon

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    #9
    Thats a link exchange email that everybody will delete.

    I was thinking more something like:
    Dear John,

    We have just opened up a new company in XXXXX and wanted to introduce ourselves. The company is XXXXX and does XXXXXXX. It would be good if we could meet for lunch sometime in the next few weeks? I will give you a call to discuss this further.

    XXXXXXX
     
    mad4, Jul 16, 2007 IP
  10. WebTsarina

    WebTsarina Well-Known Member

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    #10
    You suggest to meet to exchange links? C'mon no bussiness owner can meet to exchage links. BTW, company is 8 years old and website is 4 yrs old.
     
    WebTsarina, Jul 16, 2007 IP
  11. mad4

    mad4 Peon

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    #11
    The best links are gained through existing business relationships and from having contacts and friends in the same industry as you.

    Are you saying an 8 year old company has no contacts with websites that could link to their site?
     
    mad4, Jul 16, 2007 IP
  12. WebTsarina

    WebTsarina Well-Known Member

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    #12
    I still don't see who we can meet with and get to link the websites. I also afraid it's prohibited expensive to spend at least two hours to get one link. It sounds to me that I'll get much less response then just offering link exchange.

    None of the subcontractors we are dealing with have website. In this suburban region contraction websites are hard to come by. Most websites belong to competitors.
     
    WebTsarina, Jul 16, 2007 IP
  13. trichnosis

    trichnosis Prominent Member

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    #13
    buying links is a good idea for you. you can use dp services forum or link buying forums for this. you can also spend that money for directories.
     
    trichnosis, Jul 16, 2007 IP
  14. WebTsarina

    WebTsarina Well-Known Member

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    #14
    Where can i find link buying forums?
     
    WebTsarina, Jul 16, 2007 IP
  15. mad4

    mad4 Peon

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  16. wallarookiller

    wallarookiller Active Member

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    #16
    Ive always thought marketing outside the web with a web presance would be the way to go for somthng like this but if you want links to give your site a little boost then keep on pluging away and read the hundreds of posts here they'll help out a lot.
     
    wallarookiller, Jul 17, 2007 IP
  17. vicdigi

    vicdigi Banned

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    #17
    Have you conidered an Article Press Release!
    Just to clarify - not article submission.
     
    vicdigi, Jul 17, 2007 IP
  18. Qryztufre

    Qryztufre Prominent Member

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    #18
    Off Line ~ personally I think that many local sites can fare better by offline (and local) promotion rather then less targeted online methods.

    Public Access Television can get the word out. Cheap commercial spots is another way. Hire a street team (NYC has them) to pass out flyers and the like. Get a billboard.

    Get an article about yourself/your company in the local paper.

    Join the Mob (you are in contractor in NYC right?)

    Online ~ but some online promotion can certainly help.

    Start a directory for your niche in New York and send mailings out to all your competitors. Once you get a nice group of them listed, set your site up as a Featured Link. A bit underhanded, but I'd guess you'd do better then the others ;)

    Contact other contractors sites for link exchanges (not competitors)

    Join your local Chamber of Commerce and other local entities that may be able to assist. Unionize and swap links with your local Union, and other Unionized sites :D (GO AFSCME 1387!)

    Submit and Rate yourself on places like Yahoo Local and make sure you are listed on all the Yellow Pages sites.
    ____________

    I don't think that many normal methods will work for a local site. You sig here does nothing other then help index you, as I doubt many will click through as customers.
     
    Qryztufre, Jul 17, 2007 IP
  19. WebTsarina

    WebTsarina Well-Known Member

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    #19
    Good advice, thank you! Rarely I see advice on marketing from person who understands the entire situation of the marketing on and off line. We are NOT in NYC we are in NJ suburbs. Let's see...

    Public Access Television can get the word out. our clients don't read them Cheap commercial spots is another way sounds cool. where I get them ans how cheap?. Hire a street team (NYC has them) to pass out flyers and the like. not very possible in NJ, it also agonist my believes Get a billboard.

    Get an article about yourself/your company in the local paper. Tried it once, should defenatly try it again few more times

    Join the Mob (you are in contractor in NYC right?) LOL, will keep it in mind

    Online ~ but some online promotion can certainly help. That how I feel... wish there was more specific info

    Start a directory for your niche in New York and send mailings out to all your competitors. Once you get a nice group of them listed, set your site up as a Featured Link. A bit underhanded, but I'd guess you'd do better then the others ;) :) In process

    Contact other contractors sites for link exchanges (not competitors) Goes slowly, as most contractors don't have sites or don't want to respond :(

    Join your local Chamber of Commerce and other local entities that may be able to assist. Unionize and swap links with your local Union, and other Unionized sites :D (GO AFSCME 1387!) Wouldn't work for us... but will try Chamber of Commerce

    Submit and Rate yourself on places like Yahoo Local and make sure you are listed on all the Yellow Pages sites. Doing it
    ____________

    I don't think that many normal methods will work for a local site. You sig here does nothing other then help index you, as I doubt many will click through as customers.
     
    WebTsarina, Jul 17, 2007 IP