So here's the deal. I work at a company that produces acoustic amplifiers and the bosses are finally starting to see the light about SEO. The only problem is that our website is mainly built with Flash. It has 3800+ inbound links and for all intents and purposes, seems to have more authority than the other sites ahead of us in SERPs yet only ranks 7th for our main keyword "acoustic amplification". The bosses want to be #1, but I'm a little unsure how we would even go about improving our rankings with the current website. 1. Is it possible to secure the #1 spot with the current website? 2. If so, what are the best steps to take? 3. Is it advisable to rebuild the site in a more search engine friendly software such as Wordpress? 4. If so, how do you go about doing so without breaking any of the 3800+ inbound links? 5. If you were to take on this project (getting the site improved rankings), what would you charge? Your insight is greatly appreciated. Depending on your answers, we may need to outsource this project, so please help me make the best decision and you never know, you may just be the one for the job! Thanks again. Oh, the website is lrbaggs[.]com.
1/ Forget being competitive with a flash site. If content is king just look at the source code of your home page and then compare that to the source of any non flash site. That source code is what the robots see, nada! 2/ Mute point. 3/ Yes. 4/ The links are pointed at a url so changing the platform and keeping the site on the same URL's, which youy would of course do, means the links would still be there(you have 7,000+). 5/ Pretty open ended question and one that cannot be answered in an e-mail as there is so much to look at. Would you plan the future of your business in one e-mail? The website is poor and would not convert well, this should be sorted asap. No point having good rankings if you can't convert visitors to the site. After that what are your ambitions for the site, 1 keyword is folly you need to be ranking for many hundreds if not thousands of keywords to make a successful online business.
Thanks for the replies, greatly appreciated. I have railed against Flash websites for years, but that's when dealing with a client that wants a new website. In this situation, I'm not entirely confident I can competently recreate the site in Wordpress or some similar software, but it sounds like that's the best option from your replies. I will do some more research on converting sites to Wordpress and hopefully let you know how it goes shortly. Thanks again.