It is a fact that having a business, the Internet, opening markets helps us only in the global network. That is, whatever our business, if you have a website, do not help customers away from the Internet, but with those to whom they are interested in this field. The above, are not just empty words, is something very important but simple enough, you forget a lot of people, which cares more about the markets "tangible" (print advertising, promotional items, etc..) That the big market on the Internet. Definitely, when a user browses the World Wide Web, not to enter each page to search for something, and that this would be impossible for obvious reasons, the most logical thing is to go to a search engine and try to locate the precise information. Due to this reason only, we can deduce that the most practical for visiting our website, it is definitely well-positioned in the Internet search engines ... but how? ... First, we must attract users who interest us, ie we must conduct a detailed investigation of the keywords that define the services offered by our site. To do this, we certainly know our competition and how to get there. We should investigate the companies offering the same services that we learn of their weaknesses and apply them to our advantage, to see the words through which we could reach them within an Internet browser, among other things. On this basis we must build an index of words that describe our services to perfection, but that is combined with the way that people looking for. To facilitate this task and have multiple tools, one of which can be found at https: / / adwords.google.com / select / main? Cmd = KeywordSandbox. Must be chosen not only for the keyword page or Index, if the Web has more than one page, it is obviously because you have distributed the content items or items, which must be analyzed and find words that are specific and According to the content of sections of the Site, these words or phrases must be placed on the inside <tags> header code, and should not be overlooked in making each page an adequate description, individualized theme. This is referring to the code for the content of your website, ie what is printed on the screen to visitors, should also put keywords, while avoiding abuse them, as this is one of the actions do not like many search engines. One of the most effective methods of placing keywords in your website, is between the tags H1, H2, H3 etc .... For example, if our website contains games, we can put as title: <H1> Free Games </ H1>. By placing links or links within our site, we must not forget, put in the link text, keywords, and, if using images as links to browse the Web, we can not forget these keywords and put up a small description within label <IMG> using the ALT, eg <A href="hospedaje.php"> <IMG src = "hosting.gif" ALT = "Web Hosting: Upload your page to the Internet from $ 13 USD per month. ">. Develop pages for the majority, is not a good choice on the Internet, the fact that your using Internet Explorer, does not mean that the whole world uses it, it's worth remembering that other browsers such as Netscape, Mozilla or Firefox, taking strength in recent times, so our website should be fully compatible with them. It is necessary to ensure (by multiple tests) that our whole is navigable in a Web browser that has disabled the animations in Flash and / or Javascript applications, if not, you can implement other system of navigation, which we must locate between the labels or <noscript> <noembed> as appropriate, bearing in mind that the code located in these labels should be as simple as possible and if possible, pure HTML. Undoubtedly, one of the most important aspects to achieve position yourself at the top of searches on the Internet, is getting the highest number of Web pages related to yours. And yet it will be much better if we manage to put those links in your Web keywords. Think about new ways to get links to your site, this is critical. Find pages of your competitors and researchers who have made an exchange of links. Aid in this work can also be the tools of google, go to www.google.com and in the search box type: "link: http://www.direccion.com" without the quotes and replacing the URL, for one of your competitors, the result will be, all websites containing a link to the page. Apasiónate with your site. Talk about it in forums, send email to your friends, upload it on search engines, review what google considers SPAM and avoids falling into this, since being placed on blacklists of Google is something that I assure you-want-any webmaster . Undoubtedly, Google is the largest search engine globally, if we are in first place to search google, you will have a sure success, yet that we are not indexed in other search engines. I do not want to say that we should not give high anywhere else rather than Google, but if I recall the importance of this search. Another important thing we should mention about google is that "no second chances" if they break something it considers to be illegal search (at least for your system) will be removed from their pages entirely and for life, so must be very careful about handling that let's give our campaign to increase visitation.