Hi all, Can any one help me to guideline about content network? How to advertise and drive traffic? How many keyword should be put in ad group? How to write ad text for content network? Please help..
First of all create a content only camp. Set a low bid (depending on the product) Create small adgroups with one theme. Regarding adcopy the same rule applies as usual.
steliosp has added some gr8 info however if you are new to all this I think you should consider using just search ads instead of content... WHy? Because content is of course a lot less targeted and will just about always cost more per lead.... Josiah
Can't agree with that - content is less targetted, but more often that not, I've found it's led to a lower cost per conversion. You certainly don't need (or want) to look at Content Only in a campaign, at least until you've tried Content and Search together, and seen which works better in your case. To add the Content Network to your campaign, click on "Campaign Settings", then tick on the appropriate box. Remember that you can change the bids independently of the search bids.