Hi Guys I have selected a list of top performing keywords for one of my website(say 30 keywords). Also marked the number of searches for those keywords from adwords tools. now i need to know that how much traffic will i get from these keywords (on daily or monthly basis) if i rank in top 10 in Google or top 30. you know details for some sort of metrics (traffic increase, conversions, bounce rate etc) say when you say keywords "designer shoes" has 27,100 number of searches so how much traffic i will get from this keyword if i rank in top 10. And how will you calculate that? Thanks Alex
Well, I am still struggling to get answers for this one. However what my understanding so far is that one can get the traffic estimate from SEM RUSH, SEO MOZ and Google adowords Traffic estimator. Well they will just give you the idea that how much traffic can be reach to your website, but there will be no exact thing. For instance the keyword "designer shoes" has 27100 monthly global searches and your website rank 4th against this keyword in google search results. And from multiple sources we say 60-75% clicks are on first page results, so you can say that you can reach up to 16260 to 20320. And for top 10 results we can say esitmatedly if each has equal chance of getting click then your website on rank 4 for this keyword will be having 1626 to 2032 visitors per month. There can be some other things, which includes RTF, as if your website reviews are showing in the snippet, or an author picture is displayed in the snippet, then there is a high probability that more visitors will be clicking on your web link, rather than others. Then next thing can be brand. let's say there are websites of 'OLD FAMOUS SHOES' while your just turned up, so the older websites might have the the hugefanbase and people might be clicking on those kind of websites without even scrolling down. Hope this helps
Your bounce rate and coversions will vary according to what's on your page. The click though rate is below, the 2nd is more recent (MarketSamurai uses the 1st) http://training.seobook.com/google-ranking-value#2 http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study You are doing an exact match search right. And keep in mind that Google's tool uses a 12 month average, which means if there's 12,000 searches one month and zero for the next 11 months it'll still show a thousand searches even though there's no searches being done.
Google Analytics is one of the amazing services offered by Google which allows you to know detailed statistics about website's traffic and the it is such a systematic measurement that you can know about the source of the visitor with numbers of visitors. It is widely using around the world for analysis purpose.
The google keyword tool on adwords will give you a rough estimate of how many monthly searchs a keyword gets, this is your best bet for working out the potential traffic you could receive!
It will vary keyword-by-keyword according to number of searches done and if a keyword is highly searched by people, you can get more visits. According to some researches if you reach 1st position of 1st page, you can get 40-50% of the total estimated traffic and followed by 2nd and 3rd places get around 15- 25% and rest spots get remaining traffic. These percentages are rough estimated one, so do not take this and it vary according to many terms such as CTR and Catchy title snippet and relevant description on SERP results, because people are very clear these days, they read snippets before they click search results even its in 1st page 1st spot.
Just keep in mind that search volume does not automatically equal visitors. Yes, one of your main keywords might get 10,000 searches in a month but even if you're ranked #1 that doesn't mean you'll get all 10,000 visitors. Also keep in mind that search volume can change from month to month based on the seasonality of that keyword. For an extreme example think of something like "Christmas tree farms." 90+% of the searches probably happen in November and December so ranking #1 in June doesn't do you much in terms of traffic.