If you are a newbie in web development then you are on the right topic! You need to make money on the net? Then follow these guides! There are three obvious ways to increase your income from Google AdSense... 1) Increase traffic Create more keyword-focused pages. See Building: Site Content: Finding Keywords for more information on finding the most profitable keywords. 2) Increase click-through rate Use simple design with the AdSense ads displayed prominently. According to Google, ads in the skyscraper format works better (especially on the right side of the page). Focus to only one topic per page - that should make it easier for Google to serve up the more tightly contextual ads which means better click-through. 3) Increase the value of clicks Of course, you can't do it directly. However, you can find some "expensive" keywords and create pages optimized for them, within your site's theme. These keywords are highly competitive and you'll unlikely get high ranking for them, but visitors will arrive from other "inexpensive" pages and click on Google's ads.
Ban scammer sites. Sites selling products, having a appropriate contact info etc. are genuine advertisers. Banning sites which have nothing but crappy text to get relevant ads has become a very important aspect to make the most of your ads.