I'm looking for tutorial/articles to jump start me in the world of facebook advertising. Particularly i'm looking for ways to get advices on how to get targeted traffic for the lowest possible CPC. I see people mentioning that they get facebook clicks for as low as 5 cents, but in my initial tests it's hard to get any clicks for under 0.40-0.50 cents per click. Any info or tip will be appreciated!
Facebook click costs are heavily dependent on CTR history and the country you're targeting, if you aim for international traffic you will find the 5 cent clicks but try US/UK etc and you'll have lots of competition, hence the higher click cost. If your CTR is low from the beginning get ready to scrap the campaign entirely, you get to get out of the starting blocks fast else the recommended CPC will just keep rising.