How to get paid diet videos advertisement from professionals?

Discussion in 'General Marketing' started by tdd1984, Jan 31, 2012.

  1. #1
    You know I am trying to figure out what it's called. You know where you pay someone on a product and interview them. I live out in Los Angeles, CA so surely someone out here offers that service. What should I search under. I just can't seem to find it.. We are wanting to hire a professional then interview them about certain weight loss ingredients. You know maybe we will hire a doctor to do a live video interview. Or someone that has actually lost weight from certain ingredients..
     
    tdd1984, Jan 31, 2012 IP
  2. mhovingh

    mhovingh Well-Known Member

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    #2
    Is the word you are looking for "endorsement", or perhaps "testimonial"?

    I don't know of a company that professionally manages endorsers. There are company that help lawyers/attorneys connect with experts for the purpose of testimonies, but that isn't what you would be looking for with promoting a product.

    My best suggestion would be to line up someone with video equipment and experience in news interview production or infomercial production, if you want it to look really professional. Then contact professionals such as personal trainers, certified dieticians/nutritionists, doctors, or whatever profession matches up with your product. These are professionals with day jobs so make sure you are clear about what you want from them and give them all the information they need in the most concise way possible, to encourage a positive response.

    For finding just your "average Joe or Jane" who has lost weight in a certain way, why not just post an ad up on Craigslist, or take out an ad in a newspaper, saying that you are looking for people who want to make a few bucks for doing a video interview about their experience?

    Whatever you end up doing, make sure you follow the rules, especially when hiring a professional in a field to do an endorsement.
     
    mhovingh, Jan 31, 2012 IP