It's an established fact among web developers that Google is the number one search engine in the world. Websites get an average of 90% of their search engine traffic directly from Google. This makes it especially important to obtain search engine optimization advice from a well-known and reputable source. If you trust just anyone you are risking your reputation, and your website's Google ranking! Aiming at a high rank and web traffic and getting indexed by Google is a tedious process that only web developers with sufficient SEO experience can achieve. Getting the right search engine optimization advice helps you stay ahead of your competitors. The most basic step in site optimization and getting indexed by Google is choosing the right keywords. Targeting specific keywords is a smarter SEO optimization practice rather than using general or generic ones. Besides picking an appropriate URL and title tag, the toughest part of the Google SEO process involves back linking. This is where good search engine optimization advice comes in. Back links are websites that link directly to your website. The rule of the game is: the more back links you have, the higher your web pages will be ranked. Google would figure that you have a good website if others are linking back to your pages. Setting up back links takes time. If you're hoping to drive more web traffic to your site yet