It's an established fact among web developers that Google is the number one search engine in the world. Websites get an average of 90% of their search engine traffic directly from Google. This makes it especially important to obtain search engine optimization advice from a well-known and reputable source. If you trust just anyone you are risking your reputation, and your website's Google ranking! Aiming at a high rank and web traffic and getting indexed by Google is a tedious process that only web developers with sufficient SEO experience can achieve. Getting the right search engine optimization advice helps you stay ahead of your competitors. The most basic step in site optimization and getting indexed by Google is choosing the right keywords. Targeting specific keywords is a smarter SEO optimization practice rather than using general or generic ones. Besides picking an appropriate URL and title tag, the toughest part of the Google SEO process involves back linking. This is where good search engine optimization advice comes in. Back links are websites that link directly to your website. The rule of the game is: the more back links you have, the higher your web pages will be ranked. Google would figure that you have a good website if others are linking back to your pages. Setting up back links takes time. If you're hoping to drive more web traffic to your site yet lack enough time to do it yourself, make sure you are getting SEO advice before you attempt to do it yourself. Or better yet, try outsourcing your links to a reputable link builder!
From my understanding so far, fast ways of getting backlinks is by using as many social bookmarking sites is possible, online forums and article directories. A good use of these tools will get Google indexing the website
There's no problems with having link building outsourced as long as you have a reliable staff or outsourcing firm who could do their reputable jobs in place that will get all your work leveraged. I understand it's crucial in business although I still believe when you've got trust on them and you've already tested them throughout the starting process, there's nothing to be worried off. I've tested a lot of people according to experience and it's true, there might be some who wouldn't be able to do the job, but there are also SOME who could possibly do anything that's worth the price.
There are two things you need to keep in mind when implementing keywords on your page ; one, use only quality keywords for quality results; and two,properly place these keywords on your site to make it easy for search engine to pick out.