How to get new clients for advertising agency?

Hi Folks,

I am Johnsmithwills working as business development executive in advertisement company.

Please give some idea about getting new clients or customers for Advertising Agency.

Please share your valuable answers.

Thank You.

 

Hello friend,

You come to the DP for value answer, this I am glad. To make many success in agency, you must show you client how he can get value from agency. Because he be will using agency to get his company more client. You must show client how he get client using you agency. Then you will have many successing.

Good luck bro!

 

Post featured adverts on your local classified advertising websites. I did this with great success.

 

I would create a website landing page that gives away some free information (a free recorded message, eBook, report, whatever) that teaches potential clients something useful and actionable. Maybe something like "Top 5 mistakes people make when choosing an advertising agency that know one else will tell you about". Top few tips or common mistakes to avoid are typically a good place to start. The idea is to get them to think "wow, if the information they're giving away is so valuable, I wonder how much better their actual paid work is going to be?"

After that, it's much cheaper to get repeat business rather than finding new customers (or getting referrals from existing ones). For that, I recommend reading The Referral Engine by John Jantsch. It's an awesome book about how to systematically ask for current clients for referrals.

Hope that helps.

 

You can post your ads online, there are many costumers buy online products. You can post a ad about your advertisement company that may be paid of free also.
You can make facebook fan page for your advertisement agency. Socially make your site popular.

 

it depends on what kind of clients are you hoping to gain?

Is it small local businesses with smaller budgets? or national/international corporations with multi-million dollar campaigns? The latter obviously will be very difficult to get.

And then you need to figure out or let us know what kind of advertising services you will be able to offer to the clients, depending on what you offer, there will be different ways to promote your services

For example, are you offering CPC campaign management or ad design? Do you have any track record with print media or social media? All of those will determine where is the best place to find the kind of client you want.