Try to check competitor's backlinks and copy them. If your client's site is a newbie site do not bombard it with links immediately. Focus on on-page optimization first.
You have need more and more backlinks on high page rank sites. It is the better solution to take top rank in Google. Their is so many ways such as advertisement and others.
I read your question and I wondered the same thing myself, from what I understand a "Business Builder" probably shouldn't worry about this too much, but I could be wrong so here's what I found... Your first step will be to understand the specific keywords that are applicable to your Website. While it may be nice to think as broadly as possible such as (web design, rather than seattle web design), it's important to think niche so that you can get to the top of the results quicker (inverse relationship of less results equals higher likelihood to climb the ranking quicker). For this step, think to yourself, "if I was looking for my business on the Internet, what search phrase would I use?" For example, if you own a vacation rental software business, you wouldn't want to start with the phrase "rental software" but rather "vacation rental software". Knowing the keywords people might search for your business with is critical to the success of your online presence. 2 Research your competitors. Check out the sites that rank on the first page of Google and take a careful look at how their site looks by examining their source code through your browser. But be careful not to copy content or META tags as search engines will pick up on this and penalize your site. It's very important to BE ORIGINAL. 3. 3 Knowing your keywords and analyzing your competitors is one thing, but designing a site that takes advantage of those keywords is an entirely arduous undertaking in and of itself. There are several criteria that come into play with Website elements to improve the search engine awarness of your Website for your targeted keywords. These elements are: a) META Tags b) Page Title c) Image ALT tags d) Website text e) SITEMAP. There are several rules to follow when designing and coding your site for search engine awarness (or having a professional do it for you). While the entire spectrum of rules is beyond the scope of this article (but will be addressed in an article to follow), here are a few basic tips (also see the resources below for links to valuable information regarding Web SEO-driven design & coding). a) Make sure your keywords are seen in your Keyword & Description META Tags at least three times but not more than seven. b) Make sure that your page title contains your site keywords at least once but not more than three times. c) Make sure that your site has at least three instances of your keywords in Image ALT tags and make sure that all your images have ALT tags that are descriptive to the actual image. d) Make sure your Website text has at least three instances of your keywords and not more than seven per Web page (more than that may be considered keyword SPAMING by the search engines). e) Create a sitemap for your Website (see sitemaps.org for more info). 4. 4 We've all heard the cliche that "content is king", and getting ranked high will certainly involve some element of the creation of "content" (in addition to your link popularity). Content can come in the form of articles, well-phrased comments, intuitive blogs, and other Web-based commentary that is carefully worded and properly linked to your site with your keywords (check out sites like blogger.com, wordpress.com, and blogspot.com for online blogs). 5. Signup for an analytics software package such as Google analytics (free at www.google.com/analytics/[/url]). You'll need to learn how to read analytics to see how your progress of visits to your site is coming. You can also run your own searches on Google daily to see where your site is listing in the search engine results. 6. Market, Market, Market. You need to market yourself every day and in every way that you can. Build links to your site on blogs, through comments, through press releases, through your local chamber of commerce publications, in print, on Craigslist, and just about anywhere you can. Also, the more info on your site, the better, so build that content and use it to spread the word about your site. 7 Have Patience. This process is going to take you a good 6 to 12 months. You need to build content and create links daily to get ranked high. Remember, Google will need to believe that your site is more important (link wise & content wise) then your competitors for your given keywords, so you have some work ahead of you. 8 Use your contacts. If you have contacts at other Websites, try to get them to link to you. Also, find directories online applicable to your Website and try to get listed there with your keywords or just with a link. The more links into your site, the better * Become an authority in your field. If you have a say, vacation rental software company, learn everything about that industrty, travel, industry size, etc. and start writing articles anywhere you can (blogs, submit to news publications, put out press releases, etc.) CONTENT IS KING. Always, remember, however to link to your site with your keywords somehow everywhere you put out an article. * If you don't think you can do it all on your own, don't. Hire a reputable Web design company that has knowledge of SEO. Make sure that you interview at least three companies and follow up on all of their references before moving forward with a company. Remember, that you get what you pay for! If you try to find the lowest price, you may get the poorest service. * This is not going to happen overnight, or even within a week. Be prepared to spend 20-30 hours per month building links to your site with your keywords, creating content, and spreading the word. This process could take you 6 to 12 months or more. * Beware of SPAM email messages from companies promising to get you to the first page of Google within a week. This process will take time and you should research any companies before using them. * Be careful not to SPAM your own keywords on your site! Search engines like Google take this as a big NO-NO! * Don't try to trick search engines by doing things like hiding text in background color, creating SPOOF sites that link to each other, and other old-time SEO tricks. These DON'T work anymore! ehow(dot)com/how_2084407_first-page-google-search-results (dot) html