One of the biggest reasons that I see newbies failing to make money online is not understanding the difference between 'Hot & Cold" Traffic ! In this post I am not only going to talk about how to warm up your traffic but also increase conversions & how to build a list and get a advantage on your competition ! So what I see happening all the time is newbies try to run PPC or some other line of advertising and they direct link to a offer page not understanding that their traffic needs to be warmed up first, and as a result they lose money and get discouraged and give up! Here is a solid business model that you can copy for success. I think that this is the single key that gave me my breakthrough to start to make a decent living. Why direct linking is setting you up to fail. The whole reason why we build landing pages for our ads is to warm up our traffic before we present them with the offer. Warm traffic converts 87% higher then cold traffic. Could traffic is traffic that was not introduced to your offer before buy you.That is why email traffic converts so well because the traffic is most likely ready for the offer and knows who you are. Here is what I started to do instead of direct linking that forced me to turn the corner. Instead build a simple squeeze page and if you can not do that there is a bunch of guys on this forum that will do it for cheap along with Fiver & Elance that you can get one done, it doesn't have to be perfect because you have to constantly test the image and the headline anyway. Then start running your traffic to that instead of direct linking and sell from email oppose to the ad! This will not only allow you to pay more for your traffic because of long term ROI as a result of this it gives you the upper hand on your competition as you are warming your traffic up to your offer and also to you,so it will increase your conversions to. Their is a bunch of benefits from this method. Always think to yourself before you present a offer to a visitor? Is this warm, hot or a cold visitor. In terms of them knowing you and have communicated with you about your offer before. Just answering that question will give you the answer of the temperature of the traffic. This will also improve your conversion ! I hope that this helps those of you that are struggling because I just gave you a solid business model that works and you could build a business around. If I left anything out guys please ad to this and we will make this a valuable piece of content for those struggling. Also in the thread below tell a method that you think made you turn the corner to success. TBone