Hi. I signed up for adsense program and pasted the code to a few of my product pages. I sell inkjet cartridges and pasted the codes to specific printer pages. The code looks fine although, I noticed that the ads are barely relevant to the pages. For example on the page where I sell “INKJET CARTRIDGE FOR HP DeskJet 1000c PRINTERS†I see ads for download printer drivers and update printer drivers and such. I would like to see ads more relevant to the page. If I don’t see ads for the specific printer type is fine but I do want to see ads for: Hp inkjet cartridges, selling inkjet cartridges or selling refill kits etc. I bid on specific keywords in my adwords program and I thought I would capture those visitors who don’t buy anything for one reason or another. ( I am not quite sure if it is a wise business decision though.) However, in order to achieve this; the ads should be relevant to the products that I sell. If visitors won’t click I will just have to drop adsense program because it just occupies the space on my pages. I optimized my pages for the search engines. Including, Meta tags, font size, link infrastructure, Titles, text and keyword density, etc. But I don’t have the keyword “printer driver†or driver download on my pages, so I don’t understand why adsense display those ads? Can you please give me some advice on how to improve the relevance of the ads? Thank you Laszlo.
Hey, Laszlo, I think you may try section targeting. But things may not work out though. I tried 'printer cartridge' as search phrase in Google, there's just not much Ads on that very topic or ads are merely about 'printer' rather than 'cartridge'.
you're lucky to get topics about your subject, even if its the wrong product. I would try bolding your main subjects, and doing some h1 h2 h3 stuff.