Hi, We are running adwords campaign and spending daily $500. But the problem we getting more clicks but very less conversions Example 550 Clicks and only 12 Conversions How to improve my conversion rate, please provide your valuable suggestion on the same.
How to improve my conversion rate - post to forms and blog daily - on relevant domain contents .. you need that to posh the adwords filters - best wishes on youre campaign ...
I do think your conversation rate is good though as per your data its 2% + and its good! hope it helps...
Conversions in Google Adwords - More clicks not converting - thats the norm in adwords - like matt cuttz said the ratio of conversion is around 2 to 4% - so youre gambling in that arena ... focus on seo for organic traffic .... best of luck
I've seen worse conversion rates but also much, much better. Depends on what you're selling, how many competitors too. Your position will also have an effect (hint: you want to be at the top as much as possible in most cases). Many ways to increase conversion rates. You may be using keywords that are too generic. You may be using only the broad match type which is less targeted. Some wording in your ad can help pre-sell. Actually, it helps get them to click. They like what they see in the ad so they click to find out more. But the bottom line is, how good is your sales message? If people click a few ads, will your landing page convince them to buy from you? You have to make it easy, a no-brainer if possible, to buy as well as make it an easy process to complete the transaction. Not always easy. Another hint: price is not the main factor that makes people choose brand A over brand B.
Lucid Web Marketing - I Agree Here - Depends on what you're selling - click through is about relevant and targeted keyword conversion applied to the text and link contents listed in every ad ... labeled the right way you need to endorse it ...
you need to set your campaign more carefully...choose really required segments and keywords. Create more relevant campaign and ads. And don't forget that keyword in exact match costs higher that in broad match. Good luck!
question: how does the positioning of the ad effect conversion rate? i can see how more people would click the first ad, but how does that effect their action once on the page?
Similiar to what others have said, you need to figue out what search terms or niches your conversions are coming from and target those keys words. You can then reduce your wasted spending in other areas and thus improve your conversion rate. Or spend more on the terms that are converting for you.
There could be many reasons. All I'm saying is that in many cases, I see this pattern of not only higher click rates in first position (that's a given, most people intuitively know this) but often a higher conversion rate. Just to make it clear, I'm not talking huge differences like (making up numbers here) 5% in second position and 8% in first. It's more like 5.0 and 5.2%. Doesn't sound like much but it is an increase of 4%. Combined with the higher click rate, this can result in significant revenue increase. Speculating on some of the reasons: 1. People are lazy. They'll click on the first few ads and make their buying decisions from those few sites they visit. After all, once you've found what you want, why continue researching? Especially on similar or same products (books for example) at similar prices. 2. A certain percentage of people trust the search engine of giving them the best results. Not always the case of course. But if you think that the top listing is the most trusted and best (and some don't know the difference between organics and sponsored), would you not be more inclined to buy from that first listing as well? I really don't know and it sounds counter-intuitive. As you say, how does position affect their action? Logically it should not but my data shows it does somehow for virtually every client I have. But I'm also a believer that your ad will influence conversion rates as well as obviously click rates. So it's not just trying to get to the top. If you have a great ad promising something that many are looking for, they will click and if you expand on that, you have a better chance at converting. If you keep them on your page long enough, having pre-sold them in your ad, selling them on your page, you're giving them less incentive to check out the competition. As less people will click the lower ads, those at the top get the larger percentage of total sales. So it pays to be above the SERPs in more ways than one.
Do not try to pull traffic through your keywords, that means you need to concentrate on the relavent keywords. What people concentrate and what they do in your site. Try that you will win.
Do not try to pull traffic through your keywords ------------------------- Not Getting The Theory Here - ------- - Back Links, Blog Posting and Commenting - all require relevant keyword targeting -- CORRECT ME IF IM WRONG....
Create a landing page for the adwords you place, most of people just lead them to home page. Do not sell more than one thing from the landing page. Content must be what your customer looking for and provide them with good content why they need your product and with a strong call to action will force them to make action now. I believe it able to bring higher conversion rate. Unless your adwords bring you the wrong target market.
The only way I know is to be sure your text is relevant enough so Google can determine which ads to place on your site. If not, you'll get meaningless ads no one will click on.
Keep in mind - the pay per per click ads or PPC works with how much you BID - per word - sorry to bust youre bubble - Google gets GREEDY - the more you pay the ore they show you ads - they have total control over that - ..... 10 cents vs 10 pet keyword - thank about it - Google is a 20 billion a yr ad company - thats why they win the battle over customers...... thats the reality we all have to face......
U need to use specific adds keywords and targeted urls. If ur landing page supports ur keyword and add then yes u can get good conversions. If u are getting great amount of visitors then u can get good conversion. But it again depends on ur landing page and conversion page. LANDING PAGE: the page where user lands and then tried to search for the product. CONVERSION PAGE: the page where the user landed and brought the product.
meganuk Agreed ---- searchable text ads can convert ------ moreover it targeted landing and conversion page is key to Ad words success ---- basically if you were searching for your product - I would do a Google search for Blackberry cell phones or android phones on sale - these are two talk products ----- have a look at the ads they use in their ad word campaign ------------------ and try to duplicate it leaking your words.............. cheers