I've been promoting with Adwords for our auto parts website for a few years, however we don't fully depend on it but it does bring us good amount of sales with good ROI. my question is, our keywords are only getting us a few hundred clicks a day, even with all keywords maxed out at top position and highest pay. I'm seeing a pretty good conversion rates across all of our ad groups. 90% of my keywords are phrase match, very few broad match. Is this the reason we are not getting too many clicks? I want to increase our clicks considering the conversion rate is pretty good, but i added all the keywords i could add but they are just not clicked enough. Can I use multiple adwords account to promote the same website?
No. Google will only show one ad for one site at a time, even if other people are buying ads for it (as in affiliate sales). Anything you try to do to 'trick' Google into double-serving runs the risk of getting your account banned. And it wouldn't work anyway - if you're still using the same keywords, you'll be getting the same clicks, you'll just be trying to compete with yourself and raise the cost. Adding broad match in this situation might work, if you want some ideas on expanding your keyword list - use it as a research tool. Also test more ads and see if that gets more clicks.
Mike, To get more clicks, you can do several things: - Raise your daily budget - Improve your Quality score per keyword. (see: http://www.youtube.com/watch?v=K7l0a2PVhPQ) - have a seperate campaign for the search and for the content network. - use "broad match" in the content network. - Improve your clickthrough rate for your ads. Cheers, Oebidoebie
Just to expand on Oebidoebie's points: Raise your daily budget. This only if you reach your budget every day and missing out on some impressions and potential clicks. If however you are close to 100% ad serving, raising your budget won't do a thing. Improve your QS. Always a good idea as it helps you rank better and lower costs. Tied in to CTR so if you increase click rate, you get more clicks. > seperate campaign for the search and for the content network The content network, if you want to use it, can get you more impressions but not necessarily more quality clicks. Do keep them separate. Most people I know use the content network the wrong way. > use "broad match" in the content network Not the way I use the content but in a test I did once, it doesn't seem to matter if you use broad or phrase match. But do stick to one match type. Also, the content works by themes and you only need 20-30 keywords. Improve your clickthrough rate for your ads. That's the goal. It will improve your QS which is the backbone of Adwords.
Thanks for the suggestions. Several things I've been doing are on par with what you guys suggested -Seperate content and search network yes i keep them separated and I do see a high impression rate on content but low CTR, however conversion rate is not bad. I use only 3-5 broad match keywords per content campaign. -raise daily budget At my current budget, none of them reach the budget yet.. -CTR most of my campaigns have CTR at around 1.5 - 3.0 % , is this good or bad? How do you check % ad served ? I'm also thinking about doing yahoo, but i stopped using them for a long time, the click quality from yahoo seems to be much lower than google from what I experienced. I can get a lot of clicks but very little conversion. Another question is, why is it sometimes my ads are converting very good and on some days I have no conversion at all? and the clicks seem to drop quite a bit too. like the last 2 days, my clicks were dropped from the usual 400-500cliks / day to only 300-350, and no conversions from adwords. thanks a lot guys I appreciate for your suggestions!
> most of my campaigns have CTR at around 1.5 - 3.0 % , is this good or bad? What's your QS? If it's 7 to 10, I think that's pretty good. It means you are better than most other advertisers. CTRs differ a lot according to industry. I see CTRs of 1% with QS of 8 so I figure that's pretty good. Always trying to improve of course. Others with CTR of 8% with QS of 6 which is not so good. Sure, the rate is high (relatively speaking) but the QS indicates that others are doing better. If you are talking about the content network where you are not given a QS, it's more difficult to judge. There are so many variables. But if you can get a CTR on the content that is 10% of your search campaign, I think that's pretty good (ie: get 5% on search, I like to get at least 0.5% on content) but each situation is unique. I've been able to get almost 2% on content with equal or better conversion than on search. > How do you check % ad served ? Not sure what you mean. But there is an Impression Share field in the reports. Tells you the percentage of ad servings to the number of total impressions. Not sure how accurate it is however.
My QS are mostly 7/10 to 10/10 for the best performing keywords, and some of them are 5/10. And yea i'm refering to search network for my previous and above. and my content network ads have CTR at around 0.05% I think every industry differs a lot, so it's hard to compare. Is it a good practice to use broad match keywords to get more clicks? i think broad keywords bring very low quality clicks, and conversion rate is very poor.
Yes you are right CTR differs of different industry.. About the broad match keywords it depends upon the advertiser whether he is concern with conversion or whether he want just advertise his product accordingly the broad match keyword match option is used...
Hi mike2016, have you run a Search Query Performance report recently? This report can be VERY useful in identifying not only which keywords can move to exact but also identify some good potential new words that you may see being used in conjunction with your existing broad or phrase matches. I think you might also look at improving your CTR. As Lucid has said, 1.5 - 3% isn't bad, but it's not great. Even another 1-2% would make a substantial difference - another 8 customers a day at 400 clicks. I'd be inclined to play with some more ad variations - I've seen some truly surprising results just changing a single word or changing to initial caps, for example. Jon
I'll check out the report as you mentioned, I rarely use the report function. how many ad variations do you guys suggest? I use 3-5 ad variations per ad group.
Only have two active ad variations at a time, this is a better test than having 3 to 5. > I use only 3-5 broad match keywords per content campaign. This might not be enough. However, in your case I wouldn't use automatic placement. > My QS are mostly 7/10 to 10/10 Good start. Like I said earlier, you want higher click rate but if your QS is in that range, you are doing well, even if your CTR is "only" 2%. Try to improve to 10 for all of them. > Is it a good practice to use broad match keywords to get more clicks? i think broad keywords bring very low quality clicks, and conversion rate is very poor. I think you answered your own question. I try to limit my broad matches.