Here are some tips on how to get maximum leads from classifieds postings To begin with, the number of leads you receive will be more or less proportionate to the amount of ads you generate (1:1). Now, as for headings Your ad’s headline will make or break your success with classifieds advertising. The headline must be short, related to the target audience and attention-grabbing. Never use all caps in your headlines, and watch your spelling and grammar. It’s recommended that you write out headings in the same way a user would search for something on Google. You want your ad to stand out by using symbols (!*), but do not over do it. Also, it's not always recommended to include prices in the headline. People may see a price that’s out of their range and automatically disqualify your ad. Even if the person doesn’t qualify for the thing you’re advertising, you still want them to click on your ad, and then click on the links to your website that are within your ad; because as we know, clicks equal higher SEO. In the body text, make sure to include the name of your business (linking to your main site), the specs of the things for sale (linking to the search results page with that criteria on your site), your contact information (email, phone number and address) and a request for the user to like or follow one of your social media sites, while excluding any price information. Include 2-3 calls to action - The first call to action should obviously be a link to the listing on your own site. - I recommend you also create a secondary call to action linked to a landing or other opt-in page. - The 3rd CTA (call to action) should be your phone number. Use the format 212-555-1212 so it’s clickable on mobile devices. To be continued...
The Aim of Your Classified Ad It's a must to know what "action" you want your visitor to take when he comes to your ad. Whatever it may sound, unless you always bear in mind what it is you want your visitor to do, you will never create an ad that works for your profit. Marketing is all about tapping into the conversation your potential customer is having with himself at the time he is reading your ad. You need to enter into that conversation and grab his attention by giving an answer to the questions he has or providing a solution to his problem. You should do that fast. Obviously, the answer to his question and the solution to the problem is to opt into your lead capture page. Before you start a classified ad campaign, it would be a good idea to study ads you find compelling and effective. Save emails you receive that catch your interest, and bookmark sales letters with headlines that pull you in. And every time you create a new ad you will pull new ideas out of that collection.
Excellent, thank-you! I like your recommendation of starting a slush pile. Sounds like a great way to get creative inspiration that will actually work to get clicks.