hi, I am running a adwords campaign with very low budget per day. In a day i got 5-10 clicks & i reach the daily budget limit. The keywords which i selected are very expensive, used in all matches. I cant go beyond the budget. Can any one pls. tell me how to increase the clicks within the budget OR how to decrease the CPC of keywords. The quality score is great and my ad position is betn 2-5. Daily budget is $50. Thanks!
You will need to improve on the keyword quality. The information you have given is not sufficient to understand your campaign. But effectively you will need to concentrate on the below factors: Keywords: try and use broad match, phrase match, exact match options. Always do a keyword research and find some long tail keywords. Generic keywords are the most expensive keywords. Landing Page: Your landing page should be optimized for the keywords you are tracking note: you should always try and put related keywords together. For e.g if you are targeting weight loss, don't create a campaign and put all weight loss related keywords in single campaign. Create adgroups for realted keywords. e.g if you want to use "how to lose weight", create a adgroup which targets all "How to" keywords in that group and pointy it to a page which is optimized for "how to" keywords The CPC of a keyword can be decreased by increasing the CTR. Anyways, you should also refer to google adwords FAQ for more info on improving CTR. Hope this helps
I am running 5 campaigns. Some campaigns with 24 ad groups and a total of 40,000 well suited long tailed keywords (as detailed as individual names CPC is at 0.10 to 0.20 (max), the more detailed search keyword is, the more cheap CPC gets. I got about one thousand clicks/day, my daily budget is: Total - all 5 campaigns - $250.00 / day ( 5 active campaigns ) A lot of work and sleepless nights. Good luck!
Thanks shrkscn & gem.stocks, I have separate adgroups with related key phrases, my quality score is Great for 90% keyphrases, Ctr is also good.