I think it’s safe to say that the landscape of link building has completely changed in the last few months. Most of the tactics we once used to build a solid link profile have been stripped away from us along with our site rankings. Directory links? Social Bookmarking? Article marketing? Blog Networks? Reciprocal and 3way linking? These strategies still exist and are there for the taking if anyone wants to jump in. Anyone? So how do you build links?
Except for Article marketing, all other mentioned techniques have now NO effect on getting quality links. Yes, they are still a way to get backlinks but I am sure everyone would like to get quality backlinks as what Google is doing now and then. (Panda & Penguin updates) People should now focus on qualified and streamlined methods to get links for their websites. Every SEO must now focus on quality than quantity. It's an old theory, but now it 'will' work like a charm.
but which thing we should focus on quality than quantity...because now a days has been fail Directory links? Social Bookmarking? Article marketing? Blog Networks? Reciprocal and 3way linking? process....now how to start and where to start???
It appears that they're making all these changes with only sites that foucus on social content or substantial reading content in mind but it's really putting the screws to those of us in small business who have utilitarian sites. As an appliance repair company the entire purpose of my site is to give potential customers a quick overview of the important facts that they can understand at a glance because I have about 15 seconds of attention span before they decide to call me or hit the back button and look for someone else. I don't have time to turn my site into an ezine with a hundred pages of interesting content for bloggers and others to link to, nor should I have to do that in order to get a decent rank in google as a commercial business site in the appliance service industry. Directories are my #1 resource... and though negating their importance may make sense when dealing with an e-zine or Discovery.com, it's absolutely absurd for repair companies, mechanics shops and other similar small business looking to rank well locally. I'd really appreciate any good suggestions for the many of us in this boat. Yes, we're on this forum... Sole proprietors such as myself have to sit up until 3AM listening to the SEO101 podcast and reading these forums because we can't afford to pay a pro, even though the pros do deserve their fees just as I deserve mine. It's simply that times are tight so many of us are working very hard not just to do these things ourselves, but we're putting in hundreds of hours on forums like these in order to learn to do it right. Then Google goes and rearranges the furniture like this. headdesk
While I understand where you likely got the idea that SEO and worrying about on site architecture is the way to go, in your case, it is not. You are a brand based operation and need to approach it as such. While its always a bit of pain to write copy you don't necessarily need it on your site. A blog on your site with some articles however, is fine. So to begin, think about churning out some articles that are helpful to your target market and then seek out folks in vertical or complimentary markets for strategic arrangements. One huge mistake folks make is thinking you need to dig up sites in your exact same demographic to swap content, links etc. This is frankly insane. I need to grab some food but I will try to chime in with a more coherent response shortly. As a rule of thumb, the information you get here is just plain wrong. To get you started read this from years ago. It was true then, it is even more so now http://forums.digitalpoint.com/showthread.php?t=1835616 See post #16 and anything Canonical has to say. That guy is a stud. Furthermore, social bookmarking, blog commenting, forum posting, link wheels and anything offered in the services section here is complete nonsense. hope that helps. Nigel