How to get leads

Please take a look at this website Ficode DOT com, we are getting upto 7k users monthly but not getting leads. If we are getting 3 percent traffic on a page (100 users) then why users don't generate valuable query from there. Any appreciable thoughts on where we should improve?

 

I have no answer, just compliments!
It's a very beautiful and well designed web site! Congratulations!

But your site is not for consumers. It's a B2B platform, business to business.
You need other businesses, not consumers, to visit your site.

Then it's different! Do you mingle with other businesses!?
Exhibitions, Rotary, morning meetings, short presentations, different organizations aimed for businesses? (We have a few of these in Sweden. I'm sure there are also where you are. UK?)

I'm not sure the site is the problem! It's the visitors and the expectations from these visitors!

 

your site does not really look noob friendly, try make a little more noob friendly. layman type stuff. It seems extremely technical and i am assuming less than 1% of your visitors will actually know what it is you do. just a though.

 

Your site is a bit broken. When I hover over any drop down menu (About Us, Services) initially the drop down thing has a whitish background that quickly disappears. It appears again if I move the pointer. Secondly, when I shrink the browser at one point your logo completely disappears. It appears again if I continue to shrink the browser.

The reason you don't get many leads is the competition is brutal out there. If I had to get a site designed for me (not that I need to) I could probably choose among 50+ well qualified services. It's easy to get overlooked among so many good competitors.

 

if you are only relying on SEO for leads you might want to work on your content strategy

 

Your website looks great, don't listen to others about "broken this" or that, while sure they could be fixed, it's not the end of the world. That said, unless you are a development firm in an overseas country with stupid cheap labour, you'll be hard pressed to generate leads from "organic" methods. In most first world countries, it's word of mouth (aka recommendations), person-to-person meetings, and acquisition, and the website generally used as a reference point.

At least that's been my experience.

Also, 7k is a fairly large number, where is the traffic coming from ?

 

What the...? Why shouldn't they listen? Nobody said it's the end of the world. It was just a thing I pointed out to them. They are offering web development and software development services. Anything that's broken on their site is a reflection on their poor web design abilities. You obviously didn't check their site: http://ficode.com/ to find out what their service is all about. Those broken links alone can be a deterrent to some potential clients. Sheesh.

 

I'm well aware of what their service offering was, I was just trying to say a lot of people put far too much focus on creating a "perfect" website (or look of their restaurant etc) that it gets in the way of creating a successful business. The guy is on here asking on how to bring in business (or in a more basic term, put food on his table). While it's great that it was pointed out, I think he is far better of focusing on landing paying clients then fixing minor bugs on his website that on the surface looks perfectly fine, while yes there is an error here and there it's easily explained away with a "yes, we are aware of it, and have been busy servicing out clients, who come first, but it's on our list somewhere" or similar.

I find that so many new businesses focus so much on trying to create the perfect "this" instead of just delivering something workable that can be sold.

 

@sarahk , I agree with what you are saying in a generalized sense, but I generally feel that unless one is offering a "bottom of the barrel" design service (aka $99 5 page website, and so on, or $20 logo design etc), that "web development as a service" generally it's a case of throw traffic at a website, it's word of mouth (X recommending Y), meetings in person, and pounding the pavement for leads.

Though equally, I'd highly question the "quality" of the traffic he is getting, I have a business with customers in over 50 countries, and it doesn't see 7k unique visits in a month including the existing customer base, but does achieve sign-ups every month.

 

hi, i already checked your site, maybe my suggestion is not pretty good.
but i have some suggestion for optimizing your conversion rate since i was studying about conversion optimization

1. you dont have to put view more link on every section at your homepage. (visitors click may be spread out to unimportant pages). you already have explain the main content on each section of homepage, example: about us, process, and portfolio (you can put 6 best client on the portfolio section)
2. you can shows service section in the homepage to all of your category in service menu
3. you can remove the contact us form at the homepage, because when i naturally try to buy something on your website, i must know what i need. if i just on homepage, i will not know what i needed (mobile web or etc). you can move the contact us on every section of service menu (mobile,web,e commerce etc)
4. you need to put a right call to action. i visit the service (example: e commerce) it just text and images explaining your service without any clear call to action. before you putting contact form below this page, please put the clear call to action, you can use ribbon style. (examples of call to action: Order E-commerce Service Now! Fill Form Below, Let us do the rest)

 

I know that lead generation issues are a pest among business owners. Maybe developing more user friendly items will help people pursue this area in business more.

 

I don't see why a web development firm wouldn't want to optimize their site to get more leads for more clients. Maybe I was just throwing something out of the box from this forum haha, sorry about that

 

So you did work for Salesforce and list them last? That's like a Sports Agent saying "Yes... we've worked with the best... Jarod Smith, Kyle Patterson, Joey Johnson... umm.. Greg Peters.... Bobby...um Bobby Jones... and Michael Jordan"

 

Thanks all for your answers. Inputs are really beneficial for me. We will definitely make improvements in website as mentioned here.

 

Thanks sarahk! Your answer is really appreciable. We recently changed our office address in UK and updating the addresses at contact us page soon.

 

Hello,

I looked at you site and what you need is a well structured funnel.

You have to make your "have a query session" more visible. You can also change it from have a query to free consultation.

After the funnel is set up properly then you focus on getting targeted traffic.

do you have a Facebook page and LinkedIn page?