hi, it seems the google algorithm for determining the quality score is not very well designed, at least for my websites it doesn't judge very well. i tried everything over the years to get great quality score for websites that i really deserve it for, but nothing helped. could you advice some so efficient tricks?
These are a few things that I've seen make big differences to Quality score: 1) Adding a sitemap 2) Adding pages for About Us, Contact Us, Privacy Policy 3) Make sure your content is unique and including the search terms that triggered the ads in the first place You also may want to check that nothing you're doing is too grey/black hat and frowned upon by Google
Ensure you have the keyword used in your ad in a headline on your landing page... Ensure you got your meta keywords & mets description correctly... Add About, contact, privacy policy, disclaimer, sitemap pages.... ensure you got correct keyword density... Go to seodigger.com and see what keywords are related to your page and check if your ad corresponds to that keywords.. You can also search for dynamic keyword script which allows you to have dynamic page title, meta keywords, headline based on the keyword used on the ad.. (no I am not refering to LPgen or any cloaking script)
Also..If the landing page is "Dog Collars" related and you have "blue dog collars", "red dog collars", "hemp dog collars" all on the same page...the ads should designed categorically and should be something like....Looking for "blue dog collars?" "Savings on blue dog collars." and the keywords for that particular "adgroup" should also be almost exactly the same....blue dog collars, large blue dog collars, small blue dog collars, free blue dog collars..etc.. create another adgroup for red dog collars, tailor the ad accordingly with the approriate keywords... red dog collars, large red dog collars, etc.. and the keyword for this ad One ad or ad group should not encompass all the products or services on that page, if you have multiple products or services on the same landing page. If it is a single item page, then it's even easier..
Thats looks a bit confusing.. Think of it like this: Landing Page - Skippys Dog Collars - blue dog collars - red dog collars - hemp dog collars Adwords Ad group #1 -Blue Dog Collars Ad - Looking for blue dog collars? Keywords: - blue dog collars - large blue dog collars - small blue dog collars Adwords Ad group # 2 - Red Dog Collars Ad - Large and Small Red Dog Collars Keywords: - red dog collars - large red dog collars - small red dog collars... try using adwords wrapper to wrap you keyword as well...get the most bang for your buck out of yur keywords http://www.mikes-marketing-tools.com/cgi-bin/adwrapper.cgi
Also Google frowns on opt in boxes that require information to receive anything. Have you checked your keyword density, maybe it is too high
no, the density is not too high. thanks to all of you for the replies. i think it is time to close this thread.