how to get great quality score

Discussion in 'Google AdWords' started by susannice, Oct 23, 2008.

  1. #1
    hi, it seems the google algorithm for determining the quality score is not very well designed, at least for my websites it doesn't judge very well. i tried everything over the years to get great quality score for websites that i really deserve it for, but nothing helped. could you advice some so efficient tricks?
     
    susannice, Oct 23, 2008 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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  3. susannice

    susannice Well-Known Member

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    #3
    i did all that, i read this page few times over the years carefully, but it doesn't seem to be true
     
    susannice, Oct 23, 2008 IP
  4. speedppc

    speedppc Peon

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    #4
    These are a few things that I've seen make big differences to Quality score:
    1) Adding a sitemap
    2) Adding pages for About Us, Contact Us, Privacy Policy
    3) Make sure your content is unique and including the search terms that triggered the ads in the first place

    You also may want to check that nothing you're doing is too grey/black hat and frowned upon by Google
     
    speedppc, Oct 23, 2008 IP
  5. shrkscn

    shrkscn Peon

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    #5
    Ensure you have the keyword used in your ad in a headline on your landing page... Ensure you got your meta keywords & mets description correctly... Add About, contact, privacy policy, disclaimer, sitemap pages.... ensure you got correct keyword density... Go to seodigger.com and see what keywords are related to your page and check if your ad corresponds to that keywords..

    You can also search for dynamic keyword script which allows you to have dynamic page title, meta keywords, headline based on the keyword used on the ad.. (no I am not refering to LPgen or any cloaking script)
     
    shrkscn, Oct 30, 2008 IP
  6. vitalethics

    vitalethics Peon

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    #6
    :)Also..If the landing page is "Dog Collars" related and you have "blue dog collars", "red dog collars", "hemp dog collars" all on the same page...the ads should designed categorically and should be something like....Looking for "blue dog collars?" "Savings on blue dog collars." and the keywords for that particular "adgroup" should also be almost exactly the same....blue dog collars, large blue dog collars, small blue dog collars, free blue dog collars..etc..

    create another adgroup for red dog collars, tailor the ad accordingly with the approriate keywords... red dog collars, large red dog collars, etc.. and the keyword for this ad

    One ad or ad group should not encompass all the products or services on that page, if you have multiple products or services on the same landing page. If it is a single item page, then it's even easier..
     
    vitalethics, Oct 30, 2008 IP
  7. vitalethics

    vitalethics Peon

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    #7
    Thats looks a bit confusing..

    Think of it like this:

    Landing Page - Skippys Dog Collars - blue dog collars - red dog collars - hemp dog collars

    Adwords Ad group #1 -Blue Dog Collars
    Ad - Looking for blue dog collars?
    Keywords: - blue dog collars - large blue dog collars - small blue dog collars

    Adwords Ad group # 2 - Red Dog Collars
    Ad - Large and Small Red Dog Collars
    Keywords: - red dog collars - large red dog collars - small red dog collars...

    try using adwords wrapper to wrap you keyword as well...get the most bang for your buck out of yur keywords
    http://www.mikes-marketing-tools.com/cgi-bin/adwrapper.cgi
     
    vitalethics, Oct 30, 2008 IP
  8. cadillac48

    cadillac48 Peon

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    #8
    Also Google frowns on opt in boxes that require information to receive anything.
    Have you checked your keyword density, maybe it is too high
     
    cadillac48, Oct 31, 2008 IP
  9. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #9
    Sigh......:(
     
    GuyFromChicago, Oct 31, 2008 IP
  10. susannice

    susannice Well-Known Member

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    #10
    no, the density is not too high. thanks to all of you for the replies. i think it is time to close this thread.
     
    susannice, Nov 1, 2008 IP
  11. mikesed

    mikesed Peon

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    #11
    Since when?

    I'd be interested to hear where did you get that from.

    It's certainly not my experience.
     
    mikesed, Nov 1, 2008 IP
  12. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #12
    Since never. Some just post for the sake of posting...accuracy be damned.
     
    GuyFromChicago, Nov 1, 2008 IP
  13. vit

    vit Peon

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    #13
    vit, Jan 24, 2009 IP