I have been doing some reading to try and find out as much as possible about how to get google to list sitelinks below my search listing for my keyword 'mens underwear' (which I am currently SERP 1 for). These are some of the (speculative) tips I have found and wondered if anyone can add any more. It seems that google may place an importance on; Site holds a high and stable SERP for the keyword Site is at least 2 years old Site has good brand strength (e.g not a keyword rich domain name, but established presence on the web for a unique name that it appears to be an authority on for said keyword due to its backlinks) Good structured navigation that uses unordered listings (ul) to arrange links Quality keyword anchor text back links Relevant title and description tags Can anyone add to this???? Jimbob
My personal theory is that it has a lot to do with both a good internal linking structure and backlinks pointing to major sub-pages of a site (also, site age)