Please take this general marketing tips: Position yourself as an expert - The media relies on experts for their information. Do your homework - To get coverage, find the reporter who is covering the news you wish to comment on. Compliment the reporter - When you locate the reporter, and contact him, start with a complement. Leave a compelling yet non-descript message - If you’re unable to get in touch with the reporter directly, leave a message – but be discreet. State your expertise - After complimenting the reporter about their coverage on a specific article or issue, let them know your position on a given topic and why you are qualified to comment on it. If you have something to share, please air it out.
I think that "Do Your Homework" is the most important rule of the five you stated. I have seen SO many blog posts, even on some of the top0visited blogs, that are just mindless ramblings to fill up space. It seems like a lot of people are just writing for the sake of writing, and this could be a huge mistake that turns off subscribers. I like to see some "meat" in the posts I read
Agreed. If you can do your homework to demonstrate your expertise the rest pretty much falls into place. Nothing worse than getting the microphone and then having nothing to say.