How to get "expanded listing" in Google?

Discussion in 'Search Engine Optimization' started by Labcoat88, Oct 27, 2007.

  1. #1
    Check out the attached screenshot for a google search ... see the first listing (I outlined it in red)? It has a bunch of extra organic links into that site. How do you instruct google to display that? Is that a Google sitemap thing?

    thanks,
    LC
     

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    Labcoat88, Oct 27, 2007 IP
  2. tonybogs

    tonybogs Peon

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    #2
    Google displays that information if it thinks the search you are making is for the #1 position returned. In your example chances are if you are searching for 'the search company' that you are after that page.

    As for the links they show, they seem to be sitewide links. Which is why youll often see the about us page/main categories showing up.

    Hope this helps :)
     
    tonybogs, Oct 27, 2007 IP
  3. Labcoat88

    Labcoat88 Peon

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    #3
    But, many other searches I do (company names, for example) return the site as the #1 listing, but without the extra links... why?
     
    Labcoat88, Oct 27, 2007 IP
  4. Labcoat88

    Labcoat88 Peon

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    #4
    Aha, here's what they are, from the Google Sitemaps system:

    "Sitelinks are additional links Google sometimes generates from site contents in order to help users navigate your site. Google generates these sitelinks periodically from your site's contents.

    Because we generate sitelinks dynamically, this list can change from time to time. Sitelinks are completely automated, and we show them only if we think they'll be useful to the user. If your site's structure doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks are relevant to the user's query, we won't show them. However, we are always working to improve how we find and display sitelinks."

    Ok, so anyone know how to make one's "site structure" to allow Google's algorithm to find good sitelinks??

    LC
     
    Labcoat88, Oct 27, 2007 IP
  5. Labcoat88

    Labcoat88 Peon

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    Labcoat88, Oct 27, 2007 IP