i'm planning to start a ppc business but how will i get advertisers, no body will advertise if i have nothing more than 100 publishers and no publisher will sign up if there are no or little ads for visitors to click on,meaning publishers will like to have at least 20 adverts moving through their site. in order words how can i get at least 20 advertisers. OR Can i have a list of 20 affiliate/referral niches i know of only 1 so far and its hosting referral,19 to go
What I usually with the new PPC is that they generally first advertiser their own ad network to get publishers. After a good amount of publishers are converted then they approach advertisers with low advertising amount and things gets works fine then the large advertisers and good publishers. yeah first referral links are okie to display.
Remember that publishers may become advertisers too. Also, you may partner with Big Guys (Clicksor, LookSmart) and grab their ad feeds (advertisers). Infolinks, PopAds.net does so,
as rovshan1 , it's hard to compete alone with major ppc out there so if you have no ads to serve you fetch ads feed from bigger ad network