If a websites name is quite uncommon like blabla.com or something (just an example ) and the name is in the websites title description (or in the content), can you then use this keyword (blabla.com) for your campaign? Or does that keyword also have to be in your site content? (I think it is necessary in the Search Network to get a good quality score) If you can use very uncommon keywords that you find in a website where you want to advertise (through CN), then isn't that a good way to get a very low CPC ($0.01). Or is it just impossible?
If you place bid on a specific site, you will still need to bid against other publishers for the same ad spot regarding the popularity of your keywords. And chances are, the ad spot only accept ads with relevant keywords...
My advice will be to use local keyword for blabla.com(eg) so get good QS and small bid from google. every product have compitetor and and to stay away from google slap you have to work QS.
if u use uncommon keyword i think will be cheap im using keyword "iklan" for site www.iklan.tv only 0.004/click
I couldn't agree more! we should do split test on every ads we run. It is simply because we couldn't have anymore mistakes when doing this... it'll cost you time and money.
CTR. how to get a GREAT CTR on the content network?? drum roll... IMAGE ADS! trust me on that one. - lucas