I have optimized my campaign a lot recently and finally managed to get my ads running again. It's not even asking me to pay 100 Dollars per click anymore. However, all of my keywords are now having a QS of 7. None of them has 8 or better. How does one get 8 or better ? The keyword is included in the ad and web site and some keywords have clickrates as high as 2%.
take your best KWs and also insert into title and metatags - I've also used my best performing ad text in the metadescription. How are your KWs grouped? Try using editor keyword grouper tool and see what it suggests.
Do you use Google Analytics (does that influence the QS) ? And did you manage to get some KWs QS higher than 7 ?
I use analytics, but that doesn't really help with quality score - that's more about user behaviour once they;'re on the Site and keyword choice etc at the moment I'm managing around 500,000 phrases and lots of those are are ranked as Great (i..e 8 or higher) - in fact the average quality score for the entire account is 7.8 (and that's only because I'm currently cutting down the account from over 1,000,000 phrases - a lot of these were zero impression phrases with a lower QS, so I'm expecting the avg QS to increase as the overall account average will now increase without these dragging it down)
How many ad groups / campaigns are these 500.000 keywords split on ? Is it sufficient to have each keyword linked to a different landing page or would I actually have to set up a different group for each keyword ?
about 80 campaigns and 15,000 ad groups Is it sufficient to have each keyword linked to a different landing page or would I actually have to set up a different group for each keyword ? Don't know what you mean. Ad groups go to landing pages - not KWs
JHardy do you find this sort of broad approach successful? It must be working for you if you are still doing it. I know you do not want to give too much about your campaign away but I have to ask. Do you have unique landing pages for each ad group or campaign? Are all of these keywords advertising related products? If you do have hundreds of landing pages, did your web designer jump for joy when you approached him with this project?
You can assign a separate landing page URL to each keyword within an ad group... I am not sure if that's going to be considered for the QS though. I guess I'll email Google to find out. Did you create all of those ad groups manually or did you use some sort of script to generate these. Can one import campaignes and ads using CSV files or something ?
agrind - yeah, I find it really successful for this niche, although I am working on refining it at the moment (especially doing away with many of my broad match phrases) at the moment unique landing page for each campaign, although I'm working on getting a unique landing page for each ad group, just taking a bit of time as I've been optimising the rest of the campaign up until now - although the ad groups wher I've got QS 9 / 10 I'll just leave well enough alone yes, all keywords are advertsing related products got a landing page generator where I control the url, and all content etc agrippa: yeah, you can, forgot about that - I just never use it - your KWs should be grouped together well enough so that one landing page will do for each ad group i took my KW list - put it into editor and used the keyword grouper tool. I worte an ad variation for each form of ad group (I have around 20 different forms of ad group total, just set across different variables) and used spreadsheets and editor
What is that keyword grouper you are talking about ? Is it a tool in Adwords ? I had a look at the tools section but haven't found it.
I have a small site with PR3 and Relevant ads that point to each product. I have good title and meta data with a domain that is less than a year old. I constantly get Quality score of 8 even with new products that have just been added. I would make a lot of adds that are highly relevant to your each page on your site. Create good title, meta and pages. Target the add to an area if the CTR isn't good.