There is a new project that we're working on. We're looking forward to get the Press Release submission done within a week or so. I am not referring to cheap press releasing by automated tools here. I've heard there are real reporters out there who submit/feature your project on reputed sites like tech crunch, google news, yahoo news, about.com and many more. Can someone please give me a little more information about this? How much do they normally charge? What are the benefits? How does it help in creating a brand?
I've heard that prweb.com can be useful for getting your releases to some different eyes, but for specific reporters/etc I'm sorry I have no idea.