How To Get A Keyword Back To A Lower Bid?

Discussion in 'Google AdWords' started by Fabian.JH, Feb 16, 2007.

  1. #1
    Hey guys

    Sorry if this has already been answered before, this has been bugging for some time now. My bids always increase due to bad CTR (2+%). When I change the ad, the minimum bid still remains the same. I know I read somewhere that there is a way to get it back to a low bid. I tried deleting the keywords and moving them to another ad group/campaign but that did not work.

    Thanks for the help
    Fabian
     
    Fabian.JH, Feb 16, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    You should probably read up on the Quality Score and how it's used to detemine your bid.
     
    GuyFromChicago, Feb 16, 2007 IP